Read a coverage report
Understand the difference between discovered hits, verified organization matches, publisher attribution and missing analysis.
Read the guide →A practical guide to being understood.
Good media work begins with a clear picture of the conversation, followed by a useful contribution. These guides explain how to read the evidence and act on it.
Build the organization first
Start with a domain, then review the aliases, products and projects that should count as the same organization.
Read the guide →Find a useful opening
Look for recent source activity, competitor coverage and live conversations where you can add something specific.
Read the guide →Write from evidence
Use the source's actual work and the facts you can support. Treat every generated angle as a draft to review.
Read the guide →