HeyJaredTrishla Ostwal
- Indexed articles, last 90 days
- 28
- Latest publication
- Oct 1, 2026
- Outlet visibility, for Adweek
- Top 500K sites
- Earliest in this view
- Jul 7, 2026
Latest articles
Michael Kassan Invests in $80M Startup OptimizeGEO (opens the original)
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ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5â8. The MediaLink founder has personally invested in OptimizeGEO, a generative engine optimization startup that tracks and shapes how brands appear in answers from ChatGPT, Claude, Google AI Overviews, Gemini, Perplexity, and Copilot. Michael Kassan is part of a pre-Series A round led by Young Capital t
OpenAI Takes On Meta's Muse With Dots, an Always-On AI Agent (opens the original)
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OpenAI is taking on Metaâs buzzy AI agent, Muse, with an agent of its own: Dots. Announced during the companyâs DevDay keynote today, OpenAI pitched Dots as always-on assistants that can work across connected apps, run several projects at once, and learn from the user’s preferences over time. Each Dot gets its own cloud computer and browser, and can plug into over 4,000 apps through OpenAIâs ecosystem. With permission, Dots can also operate the userâs own laptop. âDots can do nearly a
AI Agents Get a Reality Check: AT&T and Crocs Want Automation but Still Need Humans in the Loop (opens the original)
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A version of this story was originally published in AI, Tech & Money, a free weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals in advertising and media. Sign up for it here. Welcome back to AI, Tech & Money. This is Trishla Ostwal, ADWEEKâs AI reporter, writing after two very long days in San Francisco, where Salesforce threw its biggest party: Dreamforce. Gwen Stefani, Katy Perry, and Usher were on the bill. So were OpenAI CEO Sam Altman, Anthr
Marc Benioff Rejects SaaSpocalypse, Points to 72% Jump in AI Agents Built on Salesforce (opens the original)
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Salesforce is trying to back up CEO Marc Benioffâs increasingly forceful rejection of SaaSpocalypseâthe idea that AI agents will make traditional enterprise software obsoleteâwith scalability, data protection, and hard numbers. The number of agents created on Salesforce has increased by 72%, and the number of agentic work unitsâtokens used to drive a particular outcome on the platformâhas increased by 90%, according to Gautam Vasudev, svp, Agentforce contact center & Salesforce Voi
Anthropic's Dario Amodei and Nvidia's Jensen Huang Take Their AI Safety Fight to Dreamforce (opens the original)
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Dreamforceâs opening keynote Tuesday turned into a public airing of the AI industryâs fight over whether development needs to slow down. During the keynote in front of 12,000 attendees, Nvidia CEO Jensen Huang urged for pushing AI development at full speed, minutes after Anthropic CEO Dario Amodei used the same stage to repeat his recent case for slowing down the development of AI. On Sept. 12, Amodei published a 3,800-word open letter online, laying out a plan to slow down and pace the deve
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