Skip to content
HeyJared

Trishla Ostwal

Reporter

Indexed articles, last 90 days
28
Latest publication
Oct 1, 2026
Outlet visibility, for Adweek
Top 500K sites
Earliest in this view
Jul 7, 2026

Latest articles

  1. Article · Oct 1, 2026 · Trishla Ostwal

    Michael Kassan Invests in $80M Startup OptimizeGEO (opens the original)

    Excerpt · English

    Read excerpt

    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. The MediaLink founder has personally invested in OptimizeGEO, a generative engine optimization startup that tracks and shapes how brands appear in answers from ChatGPT, Claude, Google AI Overviews, Gemini, Perplexity, and Copilot. Michael Kassan is part of a pre-Series A round led by Young Capital t

  2. Article · Sep 29, 2026 · Trishla Ostwal

    OpenAI Takes On Meta's Muse With Dots, an Always-On AI Agent (opens the original)

    Excerpt · English

    Read excerpt

    OpenAI is taking on Meta’s buzzy AI agent, Muse, with an agent of its own: Dots. Announced during the company’s DevDay keynote today, OpenAI pitched Dots as always-on assistants that can work across connected apps, run several projects at once, and learn from the user’s preferences over time. Each Dot gets its own cloud computer and browser, and can plug into over 4,000 apps through OpenAI’s ecosystem. With permission, Dots can also operate the user’s own laptop. “Dots can do nearly a

  3. Article · Sep 18, 2026 · Trishla Ostwal

    AI Agents Get a Reality Check: AT&T and Crocs Want Automation but Still Need Humans in the Loop (opens the original)

    Excerpt · English

    Read excerpt

    A version of this story was originally published in AI, Tech & Money, a free weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals in advertising and media. Sign up for it here. Welcome back to AI, Tech & Money. This is Trishla Ostwal, ADWEEK’s AI reporter, writing after two very long days in San Francisco, where Salesforce threw its biggest party: Dreamforce. Gwen Stefani, Katy Perry, and Usher were on the bill. So were OpenAI CEO Sam Altman, Anthr

  4. Article · Sep 17, 2026 · Trishla Ostwal

    Marc Benioff Rejects SaaSpocalypse, Points to 72% Jump in AI Agents Built on Salesforce (opens the original)

    Excerpt · English

    Read excerpt

    Salesforce is trying to back up CEO Marc Benioff’s increasingly forceful rejection of SaaSpocalypse—the idea that AI agents will make traditional enterprise software obsolete—with scalability, data protection, and hard numbers. The number of agents created on Salesforce has increased by 72%, and the number of agentic work units—tokens used to drive a particular outcome on the platform—has increased by 90%, according to Gautam Vasudev, svp, Agentforce contact center & Salesforce Voi

  5. Article · Sep 15, 2026 · Trishla Ostwal

    Anthropic's Dario Amodei and Nvidia's Jensen Huang Take Their AI Safety Fight to Dreamforce (opens the original)

    Excerpt · English

    Read excerpt

    Dreamforce’s opening keynote Tuesday turned into a public airing of the AI industry’s fight over whether development needs to slow down. During the keynote in front of 12,000 attendees, Nvidia CEO Jensen Huang urged for pushing AI development at full speed, minutes after Anthropic CEO Dario Amodei used the same stage to repeat his recent case for slowing down the development of AI. On Sept. 12, Amodei published a 3,800-word open letter online, laying out a plan to slow down and pace the deve

Publishing over time

Last 90 days. Choose a month to open its work.

Recurring subjects

Named in the text we hold. One piece can cover several.

Audience

Top 500K sites

For Adweek, the outlet · Measured Aug 1, 2026

Website popularity band, not a count of readers or article views.

About this data

Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.

Identity or attribution wrong? Suggest a correction.

See coverage about Trishla Ostwal