HeyJaredWho What Wear
Who What Wear is a digital lifestyle and fashion publication focused on style trends, shopping guidance, beauty, and celebrity-inspired looks.
- Indexed articles, last 90 days
- 383
- Latest publication
- Sep 30, 2026
- Audience
- Top 50K sites
- Earliest in this view
- Jul 4, 2026
Latest articles
These Are the Cosy Autumn Pieces We’ll Be Living In (opens the original)
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Humaa is the Junior Branded Content Editor at Who What Wear UK, where she specialises in paid-for and affiliate content across beauty and fashion. She holds a BA Hons in English Literature and has previously held editor positions at British Vogue and Marie Claire US. Before joining Who What Wear UK, she was part of the US Branded Content team, bringing her expertise back home to help grow the UK division. With years of experience testing and reviewing fashion and beauty products, she writes tren
Fashion People in Paris Just Put Me On to the Coolest Way to Wear a Dress and Loafers Right Now (opens the original)
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Nikki Chwatt is an associate fashion editor based in New York City. She joined Who What Wear in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more. With a passion for personal style and the creativity it brings, one of Chwatt's goals is to help others understand that there is no such thing as a “good” or “bad” style; it’s about putting together an outfit that makes you feel confident. While ready-to-wear is her primary focus at Who What Wear, Chw
TJ Maxx Has A Surprisingly Killer Shoe Selection—10 Pairs Made the Cut for Fall (opens the original)
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Chinazor "Chichi" Offor is a Georgia-born, Los Angeles–based Shopping editor who relocated from Brooklyn, New York, in 2022 and joined Who What Wear's West Coast offices. At WWW, she utilizes over 10 years of editorial experience to dish out shopping advice to the masses and analyze key pop-cultural moments.After graduating from the University of Georgia's Grady College of Journalism, Chichi moved to Brooklyn and began hustling to make it in the NYC media world. Before landing at WWW, she spent
From Opulent Brocade to Sleek Pencil Shapes, These Are the 6 Biggest Skirt Trends for Fall 2026 (opens the original)
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Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury and runway content, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, Tiffany & Co., and MyThe
How to Spot an Elegant It Girl in Paris: This Color Combo, This Pant Trend, and These Classic Shoes (opens the original)
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Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, bu
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Audience
Top 50K sites
Measured Aug 1, 2026
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