Who What Wear
Who What Wear is a digital lifestyle and fashion publication focused on style trends, shopping guidance, beauty, and celebrity-inspired looks.
- Indexed articles, last 90 days
- 423
- Latest publication
- Oct 1, 2026
- Audience
- Top 50K sites
- Earliest in this view
- Jul 4, 2026
Latest articles
How to Spot an It Girl in NYC in 2026: A Long Black Coat, Jeans, and This Pretty Heel Trend (opens the original)
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Nikki Chwatt is an associate fashion editor based in New York City. She joined Who What Wear in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more. With a passion for personal style and the creativity it brings, one of Chwatt's goals is to help others understand that there is no such thing as a “good” or “bad” style; it’s about putting together an outfit that makes you feel confident. While ready-to-wear is her primary focus at Who What Wear, Chw
This Fall Shoe Takes Me From Pilates to Happy Hour (opens the original)
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Anneliese Henderson is a New York–based senior editor on the branded content team at Who What Wear where she covers the latest in fashion, beauty, and lifestyle. When she’s not writing about her favorite trends, you can find her reading romance novels or running around the town with her Bernese Mountain Dog, Rosie.
Attention: Fall 2026's It Sweater Is Here (It's $98 and From J.Crew, and I Tried It On) (opens the original)
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Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, bu
Anne Hathaway's Moody Fall Manicure Is So Stylish—Here's the Exact $13 Shade Behind Her "Cherry Noir" Nails (opens the original)
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Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest a
Apple Martin's Runway Debut, It Dresses, and A-List Arrivals: Inside the Chloé Show (opens the original)
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Anna is an editor on the fashion team at Who What Wear and has been at the company for over eight years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear'
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
Top 50K sites
Measured Aug 1, 2026
Website popularity band, not a count of readers or article views.
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