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Dhanya Vimalan

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Indexed articles, last 90 days
293
Latest publication
Oct 1, 2026
Outlet visibility, for Marketing-Interactive
Top 1M sites
Earliest in this view
Aug 28, 2026

Latest articles

  1. Article · Oct 1, 2026 · author Dhanya Vimalan

    Coach brings luxury into The Sims 4 for free in latest collab (opens the original)

    Excerpt · Positive tone · English

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    Luxury fashion brand Coach is stepping into the virtual world with The Sims 4, launching "The Coach collection" on 13 January 2026. The open-access drop features nine items spanning wearable staples, statement pieces, and décor, with 65 print and color variations enabling players to build hundreds of unique looks. Iconic pieces such as the Tabby and Brooklyn bags are also reimagined as decorative objects in 'Build Mode', while a special Coach Trunk “Heirloom Object” unlocks mood-driven outfits f

  2. Article · Oct 1, 2026 · author Dhanya Vimalan

    Over 60% of marketers set to supercharge creator investments in 2026 (opens the original)

    Excerpt · Positive tone · English

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    A net 61% of marketers plan to increase their investment in content creators in 2026, underlining a shift towards measurable ROI and long-term brand-building strategies, according to Kantar’s "Marketing trends 2026" report. The report, which identifies ten key trends shaping the year ahead, highlights how generative AI, synthetic data, and micro-communities are changing the way brands connect with consumers. It also notes that 2025 proved AI is about more than speed and efficiency: when used wis

  3. Article · Oct 1, 2026 · author Dhanya Vimalan

    Why David Beckham's response to CNBC post-family feud was a total win (opens the original)

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    When football legend David Beckham sat down for an interview with CNBC this week, he did so under an unusually heavy shadow. A day prior, his eldest son Brooklyn Beckham had publicly accused David and his wife Victoria Beckham of prioritising “Brand Beckham” over the family, triggering a global media storm and renewed scrutiny of one of the world’s most carefully managed personal brands. The stakes were immediate and measurable. Data from media intelligence firm Truescope shows that mentions of

  4. Article · Oct 1, 2026 · author Dhanya Vimalan

    Can Brand Beckham survive its very public family feud? (opens the original)

    Excerpt · Critical tone · English

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    For decades, the Beckham family image has been one of the most carefully managed personal and family brands in the world - polished, photogenic and tightly controlled. This week, that control cracked. In a lengthy public statement, eldest son of the family, Brooklyn Beckham accused his parents, David and Victoria Beckham, of putting “Brand Beckham” ahead of the family, alleging years of media manipulation, narrative control and pressure to uphold a carefully curated public image. On his Instagra

  5. Article · Oct 1, 2026 · Dhanya Vimalan

    QMS NZ and Wellington Airport unveil landmark digital billboard ‘The WLG’ (opens the original)

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    QMS NZ has launched a new external digital large-format billboard at Wellington Airport, marking the first site of its kind positioned directly outside the airport’s exit. Developed in partnership with Wellington Airport, the site, dubbed ‘The WLG’, after the capital’s IATA airport code, sits on the main arterial route into Wellington’s CBD and government precincts, targeting all traffic leaving the airport. Measuring 15 metres by 5 metres, the screen is the first external digital large-format a

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