HeyJaredDhanya Vimalan
- Indexed articles, last 90 days
- 298
- Latest publication
- Oct 1, 2026
- Outlet visibility, for Marketing-Interactive
- Top 1M sites
- Earliest in this view
- Aug 28, 2026
Latest articles
ASICS reimagines Beach Boys' hit ‘Good vibrations’ to get minds and bodies moving (opens the original)
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ASICS has unveiled its new global brand campaign, "Move your body, move your mind", featuring a reimagined version of The Beach Boys’ classic hit Good vibrations. The campaign underscores the sportswear brand’s 75-year belief in the transformative power of movement for both physical and mental wellbeing. Launching this month across digital, social, broadcast and retail channels in key markets worldwide, the campaign kicks off with running and tennis-focused films. These films highligt how even a
Marketers must embrace co-creation as one in four consumers back brands they love (opens the original)
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Marketers in 2026 need to prepare for a new reality where consumers are no longer passive audiences but are active participants in shaping brand narratives. According to Omnicom Media Asia Pacific’s (OM APAC) latest trends report, one in four consumers is more likely to advocate for brands they feel engaged with. This highlights the growing power of interactive experiences, co-creation, and two-way engagement. The report shows that technology, especially AI, is accelerating this shift. In key As
Coach brings luxury into The Sims 4 for free in latest collab (opens the original)
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Luxury fashion brand Coach is stepping into the virtual world with The Sims 4, launching "The Coach collection" on 13 January 2026. The open-access drop features nine items spanning wearable staples, statement pieces, and décor, with 65 print and color variations enabling players to build hundreds of unique looks. Iconic pieces such as the Tabby and Brooklyn bags are also reimagined as decorative objects in 'Build Mode', while a special Coach Trunk “Heirloom Object” unlocks mood-driven outfits f
Citigroup to cut around 1,000 roles as restructuring continues (opens the original)
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Citigroup is set to cut about 1,000 jobs this week as part of an ongoing effort to rein in costs and improve returns. The latest round of layoffs forms part of a restructuring plan unveiled two years ago, which aims to eliminate 20,000 roles by the end of 2026, reported Bloomberg. In a statement to MARKETING-INTERACTIVE, a Citi spokesperson said the bank will continue reducing headcount into 2026 as it adjusts staffing levels, locations and expertise to better align with current business needs.
Over 60% of marketers set to supercharge creator investments in 2026 (opens the original)
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A net 61% of marketers plan to increase their investment in content creators in 2026, underlining a shift towards measurable ROI and long-term brand-building strategies, according to Kantar’s "Marketing trends 2026" report. The report, which identifies ten key trends shaping the year ahead, highlights how generative AI, synthetic data, and micro-communities are changing the way brands connect with consumers. It also notes that 2025 proved AI is about more than speed and efficiency: when used wis
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