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Pitching

How to edit and customize AI-generated pitches

Refine and personalize your automated pitches for better results

While HeyJared's AI creates great first drafts, the best results come from customizing the generated pitch to match your voice and add personal touches that make your outreach stand out.

Remember:

AI-generated pitches are starting points, not final products. The most successful users always review and customize their pitches before sending.

The Editing Process

Step 1: Review the Generated Pitch

Start by reading through the entire AI-generated pitch with a critical eye:

  • •Does the subject line grab attention while being accurate?
  • •Is the opening hook compelling and relevant?
  • •Are the key details and metrics correct?
  • •Does the tone match how you normally communicate?
  • •Is the call-to-action clear and reasonable?

Tip: Read it aloud - if it doesn't sound like something you'd say, it needs editing.

Step 2: Customize for Your Voice

Make the pitch sound authentically like you:

Voice Adjustments:

  • •Replace formal language with your preferred style
  • •Add personal anecdotes or insights
  • •Adjust the level of technical detail
  • •Include your unique perspective on industry trends

Common Replacements:

❌ "We are pleased to announce"✅ "We just launched"
❌ "Our solution addresses"✅ "We're solving"
❌ "Would you be interested in learning more?"✅ "Want to chat about this?"

Step 3: Add Personal Touches

Make your pitch stand out with personal connections:

  • •Reference a specific recent article they wrote
  • •Mention a mutual connection or event you both attended
  • •Share a brief personal story related to your announcement
  • •Add location-specific details if relevant
  • •Include a unique insight about their coverage area

Example: "I loved your piece on fintech regulation last week - it perfectly captured why our approach to compliance automation is so timely."

Step 4: Final Review and Polish

Before sending, do a final check:

  • •Verify all facts, figures, and spelling
  • •Ensure the journalist's name is spelled correctly
  • •Check that all links work properly
  • •Confirm your contact information is included
  • •Read it one more time for flow and clarity

Common Editing Scenarios

🎯 When the AI missed your key angle

Problem: The AI focused on product features instead of the business impact you wanted to highlight.

Fix: Rewrite the opening to lead with your preferred angle, then restructure the supporting details to reinforce that narrative.

📊 When the metrics need context

Problem: The AI included numbers but didn't explain why they're impressive.

Fix: Add industry benchmarks or comparisons. "40% improvement" becomes "40% improvement - 3x better than industry average."

🗓️ When timing needs emphasis

Problem: The AI didn't connect your news to current events or trends.

Fix: Add a timely hook referencing recent news, earnings, or industry developments that make your story more relevant.

Before and After Example

🤖 AI-Generated (First Draft)

Subject: TechCorp announces new AI-powered customer service platform

Dear Ms. Johnson,

I hope this email finds you well. I am writing to inform you about TechCorp's latest product announcement. We have developed an innovative AI-powered customer service platform that utilizes advanced machine learning algorithms to improve response times.

Our solution addresses the growing need for efficient customer support in the digital age. We believe this would be of interest to your readers.

Would you be interested in learning more about our announcement?

✏️ Customized Version (After Editing)

Subject: This Y Combinator startup cut customer service costs 60% using voice AI

Hi Sarah,

Your recent piece on AI customer service really resonated - especially your point about companies prioritizing cost-cutting over customer experience.

That's exactly why we built VoiceFlow differently. Instead of replacing human agents, our AI handles the repetitive stuff (password resets, order tracking) so humans can focus on complex issues that actually matter.

Since launching 8 months ago, our customers have cut support costs by 60% while improving satisfaction scores. Shopify just became our biggest customer after seeing 40% faster resolution times.

I'd love to show you how we're rethinking the balance between AI efficiency and human empathy - free for a quick call this week?

Best,
Alex

Advanced Editing Tips

Power Moves

  • •Add a P.S. with an exclusive offer
  • •Include social proof from unexpected sources
  • •Reference their specific coverage style
  • •Offer multiple story angles to choose from
  • •Suggest specific interview opportunities

Watch Out For

  • •Over-editing until it loses personalization
  • •Making it too long (keep under 150 words)
  • •Adding too many links or attachments
  • •Changing tone mid-pitch
  • •Removing the AI's good journalist research

What's Next?

Now that you know how to customize your pitches, learn about managing your outreach volume:

Understanding pitch limits and daily quotasHow to generate better AI pitchesTips for finding the right journalists