VCVivienne Chow

1. Article · Sep 1, 2026 · Vivienne Chow

   South Korea’s art market correction signals maturity (opens the original)

   Excerpt · English

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   When Frieze Seoul debuted in 2022 via a five-year partnership with the homegrown fair Kiaf Seoul, it transformed the South Korean capital into a focus for the international art world. Today, the hype has subsided as the market has followed a global contraction from its 2022 peak. But this is not a decline, according to industry insiders, who view it as a necessary correction towards a more mature, diversified and sustainable ecosystem that sits within a wider Asian context. “The Korean art marke

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2. Article · Sep 1, 2026 · Vivienne Chow

   ‘Those pieces were simply not meant to be part of my collection’: Mari Hong on avoiding regret (opens the original)

   Excerpt · Positive tone · English

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   Mari Hong is arguably one of the most hardworking collectors from Asia. Each year, the Seoul-based art lover with a background in fashion design and marketing travels to five to seven major international art fairs and biennials that are at “the forefront of the global art scene”—a habit she developed from a young age accompanying her parents to art fairs. After a decade of effort, Hong has built an expansive contemporary art collection, including the likes of Alex Katz, Philippe Parreno and Yuko

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