HeyJaredVivek Ratnakar
- Indexed articles, last 90 days
- 4
- Latest publication
- Sep 13, 2026
- Outlet visibility, for afaqs!
- Top 100K sites
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- Jul 16, 2026
Latest articles
Why two-wheeler EV brands in India are launching 'family' scooters (opens the original)
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If you happen to step into any electric two-wheeler showroom in a Tier-2 or Tier-3 Indian city this festive season, there is a fair chance that you'll notice a shift: electric scooters are no longer about the top speed or flashy acceleration. Rather, they have flat floorboards and seats big enough to fit two adults and a child, plenty of under-seat storage, and a price tag that appeals to first-time EV buyers in cities such as Indore or Ludhiana. This 'family scooter' has become the most hotly c
Tata Motors Passenger Vehicles rebrands as TATA.CARS to speak the language of a new India (opens the original)
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When Tata launched Sierra as India's first indigenously built SUV in 1991, it was ahead of its time. The car offered premium features such as a distinct three-door design, massive rear Alpine glass windows, power steering, power windows, and central locking, which challenged the status quo when Indian roads were still dominated by utilitarian staples like the Ambassador, Premier Padmini, and Maruti 800. This June, the launch of Tata Sierra EV brought the story full circle. But the Sierra’s retur
Is JSW’s Volkswagen deal the start of a new homegrown auto giant? (opens the original)
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The JSW Group, one of India’s largest industrial conglomerates, is in “advanced talks” to buy a majority stake in Volkswagen’s India operations. First reported by Bloomberg News and then by Reuters, this potential tie-up could change both companies and the larger Indian car market, bringing a new Indian company into the mix alongside Tata Motors and Mahindra. The JSW Group is in discussions with Volkswagen AG for a controlling stake in Škoda Auto Volkswagen India Pvt Ltd (SAVWIPL), the German ca
What's the real deal behind Nissan's India revival plan? (opens the original)
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A road trip back home featuring Hrithik Roshan, a Bollywood-inspired catchphrase, and the promise of cutting-edge features in the morning newspaper – Nissan's latest marketing push is impossible to ignore. Highlighting its 75-year legacy and using phrases like “challenging conventions” and “setting new benchmarks” in its ads is a conscious decision to position the brand as a pioneer that constantly evolves. It also signals its ongoing ambition and forward momentum, inviting Indians to be part of
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