HeyJaredVaishnavi Yadav
- Indexed articles, last 90 days
- 56
- Latest publication
- Sep 30, 2026
- Outlet visibility, for Adgully
- Top 500K sites
- Earliest in this view
- Jul 4, 2026
Latest articles
Zoher Kapuswala on Ferrero’s next India bet: Premiumisation and occasion-led growth (opens the original)
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Ferrero is looking to build on the strength of its existing portfolio in India while expanding into new segments and consumption occasions through strategic brand extensions and innovations. From premium confectionery and festive gifting to evolving consumer preferences around indulgence, health and sustainability, the company is focusing on strengthening its relevance in the country’s sweet packaged food market. In conversation with Adgully, Zoher Kapuswala, Marketing Head, Ferrero India Subcon
This is a big white space: Amazon’s Siddharth Bhagat on the next men’s grooming wave (opens the original)
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Men’s grooming and personal care in India is witnessing a significant shift, with consumers becoming more aware of their specific needs, ingredients and product choices. From men-specific skincare and haircare to grooming devices, sports-focused products and celebrity-led brands, the category is seeing rapid growth and new opportunities. In conversation with Adgully, Siddharth Bhagat, Director, Amazon Beauty, Personal Care and Fashion Accessories, discusses evolving consumer behaviour in men’s g
Engineering trust: Gaurav Phull on Yokohama-ATG’s shift to outcome-led marketing (opens the original)
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As the off-highway mobility industry evolves amid rising mechanisation, digital adoption, sustainability imperatives and increasingly discerning global customers, marketing is playing a larger role in shaping how engineering-led manufacturing brands are perceived. For Yokohama-ATG, the focus is moving beyond being seen simply as a tyre manufacturer towards building Alliance and Galaxy as trusted, solutions-led brands with deep customer intimacy across markets. In conversation with Adgully, Gaura
Beyond Shark Tank: How Gladful is building a family food brand (opens the original)
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Adgully has been turning the spotlight on visionary entrepreneurs who dared to challenge conventions and build brands that resonate with modern India in our special series – START-UP STARS. Championing the spirit of the 'Vocal for Local' movement, Adgully continues to celebrate homegrown businesses that are redefining innovation, quality and consumer trust. As Indian consumers become increasingly conscious of nutrition, clean-label ingredients and convenient food choices, the everyday food categ
Akshay Agrawal on Rohit Sharma, game shows and Sony’s new play for linear ad sales (opens the original)
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Non-fiction and game shows continue to play a significant role in Sony Pictures Networks India’s (SPNI) content and advertising strategy, particularly as viewing becomes increasingly fragmented across television, OTT and digital platforms. Sony is now gearing for the television premiere of its new non-fiction show, ‘Family Full House with Rohit Sharma’, which goes on air from September 19, 2026. The show marks cricketer Rohit Sharma’s entertainment debut. With ‘Family Full House’, the network is
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