HeyJaredUbaid Zargar
- Indexed articles, last 90 days
- 21
- Latest publication
- Oct 1, 2026
- Outlet visibility, for afaqs!
- Top 100K sites
- Earliest in this view
- Jul 6, 2026
Latest articles
Cremica built its brand in restaurants. Now it wants it in refrigerators (opens the original)
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For a brand that says it reaches millions of Indians every day, Cremica has spent an unusually long time being recognised without necessarily being noticed. Since its founding in 1978, the brand's ketchup and mayonnaise have been familiar accompaniments across quick-service restaurants, cafés and other food-service outlets, yet the name on the sachet has historically had a smaller presence on the retail shelf. Now, Cremica Foods wants to turn that behind-the-scenes familiarity into a more visibl
Why realme thinks culture, not specs, will define the next smartphone war (opens the original)
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The smartphone industry has spent the better part of a decade obsessing over specifications. More megapixels, more RAM, faster charging, and bigger batteries. The result, according to Francis Wong, head of global product marketing at realme, is a category where brands are increasingly finding themselves trapped in a cycle of similarity. That may explain why realme's recent flagship smartphone is now getting a Hogwarts makeover. The company's new realme 16 Pro 5G Harry Potter Edition, developed i
I came to ChatGPT for answers. Brands seem to have come along (opens the original)
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I came to ChatGPT looking for shirt recommendations. Not a particularly remarkable act in 2026. Millions of people now ask AI chatbots what to wear, where to eat, what to buy and which gadget deserves their money. The chatbot duly responded with suggestions, a breakdown of styles and a few practical considerations. Then something else appeared. Nestled within the conversation was an advertisement from Uniqlo. Not a banner hovering awkwardly at the edge of a webpage. Not a pre-roll video demandin
Samsung puts iPhone users in therapy to ease switching anxiety (opens the original)
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Samsung has found a new setting for one of tech’s longest-running relationship dramas. Not a courtroom, not a comparison chart, but a therapist’s office. In its latest campaign, "Switchers", the smartphone maker turns the act of moving from an iPhone to a Galaxy device into a couples therapy session, complete with confessions, anxieties and a professional mediator trying to help people let go. The ad arrives just days after Apple unveiled its latest iPhone lineup, a period when consumer attentio
Once the king of cool, Motorola is aiming to be aspirational again (opens the original)
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Three years ago, Motorola was still one of those brands people spoke about with a hint of nostalgia. The company that once put the Razr in every aspiration boardroom and college canteen conversation was present in India's smartphone market, but hardly dominant. Today, that nostalgia has been replaced by something more tangible. Market share. Motorola has climbed from roughly 2.5% market share to nearly 9% in three years, making it one of the country's fastest-growing smartphone brands and placin
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