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Tom Sly

Reporter

Indexed articles, last 90 days
6
Latest publication
Sep 28, 2026
Outlet visibility, for TV News Check
Top 1M sites
Earliest in this view
Jul 20, 2026

Latest articles

  1. Article · Sep 28, 2026 · Tom Sly

    The Big Secret About NextGen TV (opens the original)

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    Save this article for later! Login or create a Free Member Profile to bookmark it. Viewers know absolutely nothing about NextGen TV. Why is the industry failing to tell this critical story? Broadcasters and technology partners have been working on ATSC 3.0 broadcasting for over 10 years now. This technology promises to modernize TV viewing with greatly improved picture quality, including 4K, HDR, Dolby Atmos audio and interactivity. Moving to an over-the-air IP-based transport stream will provid

  2. Article · Sep 14, 2026 · Tom Sly

    Broadcasters’ YouTube Dilemma (opens the original)

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    Save this article for later! Login or create a Free Member Profile to bookmark it. Does putting news content on YouTube erode or attract viewers? To be there or not to be there: that is the question. Over the past five to seven years, many broadcasters have adopted the thesis that they must follow the consumer. If a local viewer chooses to watch “television” via apps, FAST or another OTT streaming provider, the thought has been to ensure their news content is there. Many broadcasters already pub

  3. Article · Aug 31, 2026 · Tom Sly

    Four Broadcasters, Four Different Visions For The Future Of Local Television (opens the original)

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    Save this article for later! Login or create a Free Member Profile to bookmark it. E.W. Scripps, Nexstar, Gray Media and Sinclair presented four distinct trajectories for transformation in their recent earnings calls. Quarterly earnings calls are designed for investors, so discussions of revenue, EBITDA, debt and guidance are unavoidable. But after listening to the second-quarter calls from E.W. Scripps, Nexstar, Gray Media and Sinclair, I thought the operational differences among the four compa

  4. Article · Aug 17, 2026 · Tom Sly

    In Scripps’ ‘Refounding,’ A Paradigm Shift To Consumer Centricity (opens the original)

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    Save this article for later! Login or create a Free Member Profile to bookmark it. E.W. Scripps has made a bold move away from the outmoded tyranny of the rundown of local TV news and toward a new model of “reverse broadcasting.” Will it be enough to draw local consumers back? For decades, the local television news business has organized itself around the clock: morning news, noon news, 5 p.m., 6 p.m., 11 p.m. Newsrooms staff around those broadcasts. Producers build rundowns around them. Reporte

  5. Article · Aug 3, 2026 · Tom Sly

    Sly: An Advertiser’s Take On What’s TV Needs To Do Today (opens the original)

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    Save this article for later! Login or create a Free Member Profile to bookmark it. Adam Armbruster, founder of advertiser advisory firm Armbruster & Associates, shares frank thoughts on currency problems, underdeveloped broadcaster/client relationships and advice for the C-suite on keeping local TV powerful and relevant to advertisers. In my column two weeks ago, I wrote that broadcast television must transform, not simply evolve, to remain relevant with advertisers and buyers, and that transfor

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