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Tom May

Reporter

Indexed articles, last 90 days
61
Latest publication
Sep 30, 2026
Outlet visibility, for Creative Boom
Top 500K sites
Earliest in this view
Jul 6, 2026

Latest articles

  1. Article · Sep 30, 2026 · Tom May

    Why Studio Playground asked a kidswear brand to design its team uniform (opens the original)

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    The European publisher teamed up with Oxox Club on a limited-edition workwear set that swaps conformity for freedom. If you've been invited to a big industry event, you'll recognise the stress of knowing what to wear. At the very least, you'll have spent an age standing in front of the mirror, trying on at least two or three outfits, before settling on the first, but then still doubting yourself, perhaps all the way up to the actual night. Perhaps that's why some of the most famous people in the

  2. Article · Sep 30, 2026 · Tom May

    Derek&Eric's olive oil identity swaps Tuscan cliches for attitude and colour (opens the original)

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    Drzzl, a new olive oil brand, is brought to life with zingy colours and a wiggly wordmark. One of the biggest dilemmas in branding is finding a balance between giving people the reassurance they expect and delighting them with something new. Olive oil is a classic example. People expect to see sun-bleached labels. Line drawings of olive branches. Terracotta tones. Hand-lettered clues that the makers go through generations of the same family. At the other extreme, they might be presented with som

  3. Article · Sep 30, 2026 · Tom May

    This packaging for ready-made dinners can teach you to cook better (opens the original)

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    Center's identity for Riff, chef Daniel Humm's new meal kits, turns the dinner box into a cookery lesson. Ready-to-cook dinners are often seen as the bottom rung of dining. Sure, they're super-convenient, cheaper than Deliveroo, and taste pretty good these days. But they're still seen as pretty basic, and the packaging generally matches those expectations. There are, however, exceptions. And Riff is one worth talking about. This new range is headed up by Swiss-born chef Daniel Humm, who's spent

  4. Article · Sep 28, 2026 · Tom May

    Matthew Maldonado on why LAIKA made everything by hand for new film Wildwood (opens the original)

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    The stop-motion studio behind Coraline, The Boxtrolls and Kubo and the Two Strings is bringing its puppets and sets to London. Its art director explains how and why they were made. Remember when the words "badly animated" used to mean something? These days, the same phrase is flung around on social media with abandon, but honestly, even the cheapest cartoons look pretty slick and well put together to me. Digital animation software is so powerful now that you no longer need to spend decades skill

  5. Article · Sep 25, 2026 · Tom May

    Beauty brands were writing AI slop before AI: here's how Uncommon won a D&AD Black Pencil for calling it out (opens the original)

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    Nils Leonard explains how painstaking craft turned a collection of annoying buzzwords into a parody of the periodic table, a campaign that's now won design and advertising's biggest award. It's difficult to think of a snappy phrase that's ever summed up a cultural phenomenon as neatly as "AI slop". You don't need to be technical to immediately grasp its meaning. We've all seen it, read it, maybe even listened to it. We all instinctively know when we've encountered it. But it's worth remembering

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