Tom May
- Indexed articles, last 90 days
- 36
- Latest publication
- Sep 29, 2026
- Outlet visibility, for Creative Bloq
- Top 100K sites
- Earliest in this view
- Jul 4, 2026
Latest articles
Here's an idea: what if Disney remade its live-action films as animations instead? (opens the original)
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The older I get, the more the old certainties start to dissolve into nothing. Once, McDonald's was a colourful playground for kids: now it's a landscape of sterile minimalism. Once, you could go and buy things from shops. Now, even if there is a physical shop, they'll inevitably say: "We don't stock that, you need to go online". Sigh. The one that breaks my heart the most, though, is Disney. For much of my life, there was always an animated Disney film around the corner to get super-excited abou
Why are so many ads being cancelled in 2026? (opens the original)
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If you work in advertising, 2026 has probably felt like a nervous year. Barely a month has gone by without another campaign being criticised, picked apart and, often, cancelled with a hastily written apology. In July, Pepsi posted a line of copy on Threads that read: "Pepsi Wild Cherry is what happens when regular cherry stops asking permission." At surface level, they were talking about the flavour of a soft drink. But some interpreted it as a joke about consent, and the post was deleted within
Adobe Max 2026's lineup tells us a lot about the company's AI priorities right now (opens the original)
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I've been to Adobe Max, the company's big event in the USA, a few times now. And I have to be honest, it's an interesting beast. In one sense, it feels like a standard design conference, with friends, colleagues and people who've only just met in the queue all hanging out on comfy sofas, swapping work stories and side project ideas. So far, so fun. It's when you enter the official sessions, especially the big keynotes, when it starts to feel less like you're at an OFFF or a SXSW and more like a
This beautiful logo shows there's plenty of life in minimalist design yet (opens the original)
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Every creative has had that moment when you're staring at a blank page, waiting for inspiration to hit. When it comes to designing a brand identity, though, you don't really have any excuse. You just have to put in the right level of research into the client or project, and you'll soon find what you're looking for. That's exactly what creative agency hasan & partners did when they were approached by Train Factory, a new food, drink, sport and culture destination built inside a historic locomotiv
This logo just turned 40, but it could have been made yesterday (opens the original)
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Let's be honest, 40 years is a long time for any piece of creative work to stay in circulation. Let alone a logo. Most of the time, you're pleased if it lasts four. Because even though the best logo designs are built to last, brands can change their ethos, companies can divide or merge, and when sales decline, even if that's not the fault of the logo, calls to rebrand can start stacking up. But there are exceptions, and the Australian Made logo has spent 40 long years bucking the trend. Launched
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