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Tom Fogden

Reporter

Indexed articles, last 90 days
49
Latest publication
Oct 1, 2026
Outlet visibility, for B&T
Top 1M sites
Earliest in this view
Jul 6, 2026

Latest articles

  1. Article · Oct 1, 2026 · Tom Fogden

    Get Ready! It's The 2026 B&T Awards Leadership, Marketing & Agency Of The Year Finalists! (opens the original)

    Excerpt · Positive tone · English

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    The finalists for the Leadership, Marketing and Agency of the Year awards at the 2026 B&T Awards, presented by Rokt, have been revealed! Christmas only comes but once a year. But at B&T, we like to give you two presents on successive days. This is that second day. Yesterday, we revealed the finalists for the Campaigns of the Year awards — see those here. First, Awards marked with a * require teams to be present at our Live Judging Day in Sydney on Thursday 5 November. Second, what you see printe

  2. Article · Oct 1, 2026 · Tom Fogden

    Four Pillars Gin Unveils New Masterbrand Platform 'Expect Different' Via Weave (opens the original)

    Excerpt · Positive tone · English

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    Four Pillars Gin has launched a new masterbrand creative platform, ‘Expect Different’, to reinforce its position as one of the country’s most distinctive premium spirits brands. The campaign was developed in partnership with independent creative agency, Weave. Rolling out nationally from October across out-of-home, social and digital channels, the campaign is designed to build the Four Pillars brand beyond individual products, while reinforcing the creativity, craftsmanship and innovation that h

  3. Article · Sep 30, 2026 · Tom Fogden

    They're Here! Meet The 2026 B&T Awards Campaigns Of The Year Finalists! (opens the original)

    Excerpt · Positive tone · English

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    The finalists for the Campaigns of the Year awards at the 2026 B&T Awards, presented by Rokt, have been revealed! They are all here and they are all utterly glorious. These are the campaigns resulting from agencies standing up and showing the world what they’re made of it. The Agency of the Year finalists and Marketing & Leadership Awards finalists will be revealed tomorrow. As a reminder: what you see printed below is based on what you submitted to us. It will be shown on the big screen on awar

  4. Article · Sep 27, 2026 · Tom Fogden

    'Extraordinary Disconnect': Are Marketers Leaving Millions On The Table Due To News Site's Clunky Brand Safety Controls? (opens the original)

    Excerpt · Critical tone · English

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    Brands are unwittingly missing out on millions of potential ad interactions and publishers are losing out on $180 million in ad spend each year due to misapplied keyword locking on news articles. Keyword blockers are designed to prevent brand adverts appearing next to pieces of content that would damage a brand’s reputation. However, ThinkNewsBrands, believes these tools are routinely blocking legitimate news content, with 1 in 2 news articles excluded by outdated brand safety tools. The potenti

  5. Article · Sep 24, 2026 · Tom Fogden

    Clemenger BBDO Wins MFA Awards Grand Prix, Peter Horgan Inducted Into Hall Of Fame (opens the original)

    Excerpt · Positive tone · English

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    Clemenger BBDO has won the MFA Awards Grand Prix for its ‘Lifeblood Blood Supply’ Campaign for Australian Red Cross Lifeblood. Peter Horgan, formerly CEO of the Omnicom Media Group and now CEO of JOY, was inducted into the Hall of Fame. The Lifeblood campaign turned an invisible issue into a powerful, timely prompt. Lauren Thornborough and Louise Wilson were awarded the MFA Industry Contribution Award for co-founding The Village, a first-of-its-kind association dedicated to elevating, supporting

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