HeyJaredTodd Wiseman Sr
- Indexed articles, last 90 days
- 5
- Latest publication
- Sep 29, 2026
- Outlet visibility, for TV News Check
- Top 1M sites
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- Jul 23, 2026
Latest articles
Local TV Must Be The Podcast Authority In Its Markets (opens the original)
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Save this article for later! Login or create a Free Member Profile to bookmark it. U.S. podcast ad revenue reached $2.86 billion in 2025, and local broadcasters need to take a commanding position on the platform for their share of it. Every portfolio manager knows the most expensive position is the one you never took. Local broadcast is carrying that kind of loss right now, and it does not show up on a single balance sheet. It shows up in podcasting. The numbers are no longer speculative. Podcas
Breaking News Is A Commodity Now. Depth Is the Only Asset Left With Yield (opens the original)
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Save this article for later! Login or create a Free Member Profile to bookmark it. Viewers want verification and depth. Advertisers are buying attention duration. So why are TV newsrooms still clinging to breaking stories that have long since broken on viewers’ phones? Around 8 p.m. on a recent weeknight, a station spent a promotional break telling viewers the city vote on the stadium deal was in, with the result at 11 p.m. The vote had been public since 6 p.m., on the council’s own stream, on t
In Local TV, Everybody Gets Paid Before The Newsroom (opens the original)
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Save this article for later! Login or create a Free Member Profile to bookmark it. There are three parties that reach every dollar a station earns before the newsroom sees a cent. On Aug. 6, the FCC eliminated the 39% national ownership cap, and the industry read it as a story about who gets to own the stations. The better question is who gets the dollar a station earns. Three parties reach it before the newsroom does. Start with the networks. In June, counsel for all four affiliate associations
Press 6 For Sales: The Industry's New Buyers Can't Reach You (opens the original)
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Save this article for later! Login or create a Free Member Profile to bookmark it. TV stations are failing dramatically on inbound sales, and a few immediate fixes could put them back on the right path. The industry that sells reach for a living has made itself nearly impossible to reach, and it picked the worst possible moment to do it. The buyer of local advertising has quietly changed shape. Twenty years ago, a serious advertiser usually bought through an agency, a professional who knew how t
Local TV Vs. Google: The 2026 SEO Fight Nobody Saw Coming (opens the original)
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Save this article for later! Login or create a Free Member Profile to bookmark it. Local station websites satisfy nearly every signal the algorithms reward. It’s time to better capitalize on that. Editor’s note: This is the debut of The Revenue Signal, a new column by Todd Wieseman Sr., publisher of the Independent Journalist TV News Network. Wiseman will cut through the noise around local TV’s business model from the wounds the industry ignores to the strengths it now needs to leverage. Every m
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