HeyJaredThe Curious Consumer
The Curious Consumer digs deeper than headlines to uncover the context, connections, and cultural shifts driving the world of consumer products.
Part of The Curious Consumer. Follow the publication for all its platforms.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Aug 12, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
Ulta's sexual wellness bet (opens the original)
Read excerpt
Welcome back to another episode of The Express Checkout Podcast! This week we’re exploring sexual wellness's leap into mainstream beauty retail with plusOne launching at Ulta, and how it differs from Sephora’s wellness strategy. Check out our full deep dive on sexual wellness here ! Then, we dig into the laundry care category's unexpected glow-up, K-beauty's big Sephora takeover via Olive Young, the protein soda showdown, and how apple is quickly becoming the new pumpkin spice. Let's get into it
How Sauz built a $22M pasta sauce disruptor (opens the original)
Read excerpt
Welcome back to another episode of Express Checkout (surprise! new name)!! This week, we sit down with Troy Bonde, Co-Founder of Sauz, the brand that's rewriting the rules of the $10 billion tomato sauce category. Troy takes us through his wild journey—from a COVID-era hand sanitizer dropshipping hustle to building Sauz into a nationwide brand at Target and Sprouts, backed by $22 million in funding. We dig into how Sauz found its brand moat, the story behind the name, their viral "pimping Troy o
How coconut water is making a comeback (opens the original)
Read excerpt
Welcome back to another episode of The Curious Consumer! This week we dive into coconut water's surprising resurgence—why a 2010 darling is suddenly back in the spotlight and what brands are doing to capitalize on it. Check out our full deep dive on coconut water here ! Then, we dig into how the PB&J wars are heating up, a new squeezy peanut butter, Smash Foods’ fresh $18M raise, and the truth about Gen Z drinking habits. Let's get into it! The Breakdown 00:00 Intro 02:12 Why coconut water is th
Is this the next "it" grocer?! (opens the original)
Read excerpt
Welcome back to another episode of The Curious Consumer! We're excited to kick off this week's show with an interview with Kristina Garrido , Director of Emerging Categories at Whatnot . Whatnot is the fastest-growing livestream shopping platform in the U.S currently valued at nearly $12 billion. The app has processed 1 billion orders since its founding, across collectibles, beauty, and now food.In this episode Nate (just Nate, no Jenna today) also recaps his incredible 24 hours at Target’s HQ f
How this THC brand is fighting the ban (opens the original)
Read excerpt
Welcome back to another episode of The Curious Consumer! We're excited to share a fascinating full-episode interview with Jake Bullock, the Co-Founder and CEO of Cann—the pioneer of the microdose THC beverage category. Jake breaks down the whole hemp-derived THC beverage landscape, from how it came to be (and Cann’s role in that) to the regulatory threat it now faces with the impending November ban . Plus, he shares how Cann is responding with a new product launch that just came out this week: C
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.