HeyJaredThe Curious Consumer
The Curious Consumer digs deeper than headlines to uncover the context, connections, and cultural shifts driving the world of consumer products.
- Indexed pieces, last 90 days
- 24
- Latest publication
- Sep 28, 2026
- Audience
- By platform
- Earliest in this view
- Jul 9, 2026
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They share a verified publisher identifier or are linked from the publication’s official site. People stay separate from their publications.
Latest pieces
Getting into Target is just the beginning (opens the original)
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Hello hello!We’ve got something very exciting coming to NYC next week!On October 6th, we’re hosting the second edition of In Season—Express Checkout’s quarterly event spotlighting the season’s three biggest trends and the brands bringing them to life. This time, we’re taking over a gallery in downtown NYC and turning it into a museum of trends, complete with plenty of opportunities to taste your way through it. Willy Wonka would be proud (hint hint). You’ll want to be at this one!A quick note<
Vacation in a can. (opens the original)
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Hello hello! This week, we hosted the most incredible dinner that we now must brag about publicly: we partnered with the wonderful team at Petra Labs to bring together 20 top growth marketers + founders in consumer brands at Dirty French in NYC.We learned a ton from this stacked lineup of guests, from how they’re thinking about attribution and AI search discovery, to what a day-in-the-life of a viral candy brand founder looks like (shoutout Leo from BonBon). The evening was full of fantastic con
How ice cream actually gets made (opens the original)
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Welcome back to another episode of The Express Checkout Podcast!This week, we're sitting down with Aaron Butterworth, Senior Specialist in Product Development at Häagen-Dazs, who's been developing flavors for the brand for over 20 years!She walks us through the entire journey of making ice cream for a massive brand, from brief to shelf—including the "ice cream charcuterie" brainstorming process (as dreamy as it sounds), why some great flavor ideas can never survive a factory, and how Häagen-Dazs
The Swedish candy takeover. (opens the original)
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Hello hello!Tuesday newsletter coming at ya after we both took off for the Jewish holiday yesterday. Enjoy this day-late send :)Crazy fact of the week: for the average food or bev brand, a dollar of wholesale sales translates to just ~$0.81 in the bank (after trade, promos, and deductions).Roughly a fifth of every gross wholesale dollar never even arrives. Amazon keeps the most ($0.93); wholesale keeps the least.This data comes from <a href="https://www.drivepoint.ai/benchmarks/food-beverage-ben
Finally, soup you can keep in your purse. (opens the original)
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Hello hello!If it seems like pumpkin spice season gets earlier every year... just imagine what’s happening to Black Friday/Cyber Monday shopping!! ~80% of shoppers start BFCM shopping before Thanksgiving week. So if you’re not building your BFCM plan yet, you’re missing out on a LOT of potential business.Tapcart’s FREE 2026 BFCM report surveyed 1,200+ shoppers to tell you how shoppers
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