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Best-selling authors and long-time buddies Shane Snow and Joe Lazer explore how to win by zagging when everyone else is zigging—in business and in life.
- Indexed pieces, last 90 days
- 15
- Latest publication
- Sep 17, 2026
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- Earliest in this view
- Jul 7, 2026
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Latest pieces
Want to Write Every Day? Steal This Simple System (opens the original)
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Happy Thursday Storytellers, Greetings from the plane back from Chicago, where I just opened the Insights Association Corporate Research Conference with a workshop on the Science of Breakthrough Storytelling in the AI Age. Here’s a terribly lit selfie I took as the 200 researchers behind me divided into groups to craft their storytelling strategy. I love doing sessions like this, so if you’d like me to come speak to your customers or team about the science of storytelling, shoot me a note at spe
Exclusive workshop invite: The New Rules of Content (opens the original)
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Happy Tuesday Storytellers!I’m excited to announce September’s workshop for paid subscribers: The New Rules of Content. The past 18 months have delivered a tornado of change to the content world: Search is dying, followers are irrelevant, and AI is filling our feeds with so much slop that even LinkedIn is fighting back. It’s disorienting and anxiety-inducing; every marketer and creator I know is in the middle of a low-grade panic attack. But all of these changes also bring opportunity. In this w
The Real Reason People Confuse the Em-dash with AI Writing (opens the original)
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Happy Thursday Storytellers, Two quick announcements before we get to this week’s newsletter:1) I’ll be sending out the invite for this month’s content strategy workshop for paid subscribers tomorrow, so stay on the lookout. We had a great turnout and even better feedback last month, so I’m excited to keep these going. Even if I accidentally included a slide of You’ve Got Mail when I meant to reference When Harry Met Sally. <a c
How to Sound Nothing Like AI, According to the World's Top Internet Linguist (opens the original)
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Deleting your em dashes isn't enough. Internet linguist Gretchen McCulloch on the hidden force driving the anti-AI writing revolution, and what it actually takes to sound nothing like a machine. About Gretchen McCulloch: Gretchen McCulloch is an internet linguist and the author of the New York Times bestseller Because Internet: Understanding the New Rules of Language . She is the Resident Linguist at WIRED and co-hosts the linguistics podcast Lingthusiasm. Chapters: (00:00) Becoming an internet
The AI Writing Vibe Shift (opens the original)
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Happy Thursday Storytellers, Hello from Long Beach, NY, where I’m soaking up every last bit of summer with my little man Max.<img alt="" class="sizing-normal" height="1093" src="https://substackcdn.com/image/fetch/$s_!
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