HeyJaredThe Art of the Zag
Best-selling authors and long-time buddies Shane Snow and Joe Lazer explore how to win by zagging when everyone else is zigging—in business and in life.
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- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 3, 2026
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- Checking…
- Earliest in this view
- Jul 21, 2026
Latest episodes
How to Sound Nothing Like AI, According to the World's Top Internet Linguist (opens the original)
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Deleting your em dashes isn't enough. Internet linguist Gretchen McCulloch on the hidden force driving the anti-AI writing revolution, and what it actually takes to sound nothing like a machine. About Gretchen McCulloch: Gretchen McCulloch is an internet linguist and the author of the New York Times bestseller Because Internet: Understanding the New Rules of Language . She is the Resident Linguist at WIRED and co-hosts the linguistics podcast Lingthusiasm. Chapters: (00:00) Becoming an internet
The AI Writing Vibe Shift (opens the original)
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Substack scans for AI. LinkedIn added a slop button. Anthropic watermarked Claude. A $2.4M novel collapsed. Joe and Shane break down five stories defining the AI writing vibe shift. (00:00) Ravers live the longest (05:10) Super Skill predictions come true (06:50) Substack, Pangram, Claudefishing (13:55) Shane's AI detector test backfired (19:32) The ESL defense, and a bad manuscript (24:47) LinkedIn's "Seems Like AI Slop" button (29:56) Why the word "slop" hits a nerve (36:43) Claude's invisible
The 5 Most Interesting Ideas of 2026 So Far (opens the original)
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Joe and Shane break down the five ideas they can't stop thinking about in 2026: friction-maxxing, the Unicontext, the Experience Economy, the Inauthenticity Tax, and why SaaS is in trouble. Chapters: (00:00) Stealing Derek Thompson's format (04:03) Friction-maxxing (07:59) Facebook's "frictionless sharing" (16:35) The Unicontext (21:07) The chicken enchilada problem (31:16) The Experience Economy (38:09) The Inauthenticity Tax (47:59) SaaS is f*cked
These Parents Made a TV Show to Teach Kids Media Literacy - Now It's Booming on Amazon (opens the original)
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Shane Snow and Sylvia Brindis lost their funding six weeks before shooting. They pivoted and built Fluff Piece , a kids' show that teaches media literacy—now on Amazon's Wonder Project. Can it save our kids from the fake news dystopia? About Sylvia Brindis: Sylvia Brindis is an actor, writer, and producer, and the co-creator and star of Fluff Piece, the media-literacy kids' series on Amazon's Wonder Project channel. She plays reporter Fiona Flash. Chapters: (00:00) Shane's hiatus: they made a TV
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