TRTanmay Ratnaparkhe

1. Article · Aug 19, 2026 · Tanmay Ratnaparkhe

   How Do You Beat Ad Fatigue When Your Best Creative Dies In A Week? (opens the original)

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   Tanmay Ratnaparkhe, Co-Founder, Predis.ai, which uses AI to help brands scale ads, ad videos and social content without losing their voice. A creative that crushed for six days can turn on you overnight. If you run paid social at any real spend, you've lived this. What's different now is the clock: Creative that used to hold up for weeks now burns out in days, worn down by people seeing it too often. Fatigue isn't new. The speed is.​ The uncomfortable takeaway for any leader signing off on ad bu

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2. Article · Jul 9, 2026 · Tanmay Ratnaparkhe

   How To Build A Scalable Social Media AI Infrastructure (opens the original)

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   Tanmay Ratnaparkhe, Co-Founder, Predis.ai, which uses AI to help brands scale ads, ad videos and social content without losing their voice. Every few months, a new AI tool lands in a social media manager's inbox with a promise to "10x your content output." In my role building generative AI software for brands, and from working with social teams at companies from lean startups to enterprise brands to improve their AI adoption, I have seen the same pattern repeat when teams adopt these tools. Firs

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