HeyJaredSummer Gould
- Indexed articles, last 90 days
- 5
- Latest publication
- Sep 21, 2026
- Outlet visibility, for Printing Impressions
- Top 5M sites
- Earliest in this view
- Jul 14, 2026
Latest articles
Pull, Peel, Pop: Direct Mail Made for Play (opens the original)
Read excerpt
When was the last time your direct mail asked someone to do something before it asked them to buy something? There is something wonderfully different about marketing you can physically interact with. Instead of simply looking at a message, the recipient becomes part of the experience. And that can buy you something every marketer wants: more attention. The trick is making sure the interaction isn't just a gimmick. The best interactive direct mail uses movement, discovery and surprise to help tel
Direct Mail Works. Yes, Even on Me. (opens the original)
Read excerpt
I have been working with direct mail for a long time, which means I probably look at my mailbox a little differently than most people. Where someone else sees a stack of mail, I see targeting, format, paper, postage, offers, calls to action and occasionally something that makes me wonder, “Who approved this?” But every once in a while, a piece makes me stop. That matters. Because if you can get someone who analyzes direct mail for a living to stop, open, unfold, scan or save a piece, you are doi
What Winning Mailers are Doing Differently (opens the original)
Read excerpt
Every year another industry report lands in my inbox claiming to reveal "the future of marketing." Most disappear faster than the leftovers in the office refrigerator. But every once in a while, a report contains insights that extend well beyond the audience it surveyed. The new State of Direct Mail 2026: Healthcare Industry Edition from PostGrid is one of those reports. Yes, it focuses on healthcare organizations. But the trends it uncovered mirror what I'm seeing across nearly every industry I
The Anatomy of an Irresistible Offer (opens the original)
Read excerpt
You've invested in great design. The copy is polished. The mailing list is solid. Everything is printed beautifully and dropped at the post office on schedule. Then the responses trickle in. What happened? More often than not, it isn't the list, the design, or even the timing. It's the offer. An irresistible offer gives people a compelling reason to stop, pay attention, and take action. Without one, even the most creative direct mail campaign can fall flat. After all, recipients are asking one s
How Today's Best Marketers Rethink Direct Mail (opens the original)
Read excerpt
The best direct mail marketers aren't necessarily spending more money. They're thinking differently. Over the past few years, nearly every aspect of marketing has evolved. Customer expectations have changed, data has become more sophisticated, and marketing teams are under greater pressure to prove return on investment. As a result, direct mail is no longer viewed as a standalone tactic. It's becoming an integrated, data-driven component of the customer journey. The marketers seeing the stronges
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
Top 5M sites
For Printing Impressions, the outlet · Measured Aug 1, 2026
Website popularity band, not a count of readers or article views.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.