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Steve Madden

Reporter

Indexed articles, last 90 days
9
Latest publication
Oct 1, 2026
Outlet visibility, for MM+M - Medical Marketing and Media
Top 5M sites
Earliest in this view
Jul 20, 2026

Latest articles

  1. Article · Oct 1, 2026 · Steve Madden

    BlackDoctor names first medical advisory board (opens the original)

    Excerpt · Positive tone · English

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    BlackDoctor, the health and wellness platform aimed at Black Americans, has formed its first medical advisory board, eight physicians who will review the company’s content, help build its AI products and broker relationships with pharma companies, medical societies and academic institutions. The members of the new advisory board are: • Dr. Craig Emmitt Cole (oncology/hematology, Detroit) • Dr. Chikelue Oragwu (medical affairs, Marietta, GA) • Dr. Nicole Christian-Brathwaite (psychiatry, Boston)

  2. Article · Sep 23, 2026 · Steve Madden

    Epocrates, ScriptSave put drug prices at the point of prescribing (opens the original)

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    Susie Veladi’s eye doctor still writes paper prescriptions, and he puts two drugs on each one he writes for her. “He’s not quite sure at the point of sale, when I’m about to fulfill the Rx, what my cost is going to be,” said Veladi, senior vice president of growth and client relations at ScriptSave. “So he’ll educate me and say, ‘This is my preferred option. Not so sure if this is going to work within your budget, so here’s an alternative.'” At the pharmacy counter, the choice was $800 or $45. “

  3. Article · Sep 2, 2026 · Steve Madden

    AI that works, part 3 (opens the original)

    Excerpt · Neutral tone · English

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    AI tools can do some pretty remarkable things for medical marketers. If you’re responsible for marketing doctors and health systems, or you work on the creative side, there are two examples worth paying attention to: Luma Health’s Patient Pipeline and Ottobock’s #DearAI Community Library. As part of our AI That Works series, we examined those tools and required clients to vouch for their effectiveness. Matt Eaves has seen plenty of tools promising to fix healthcare marketing. Most don’t survive

  4. Article · Aug 31, 2026 · Steve Madden

    Eversana rolls out expanded AI agency platform with client Lundbeck going all-in (opens the original)

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    Thunderclaps are rare among panel speakers, who tend to stick to the well-trodden path of tropes like “journeys of disruption that put the patient first.” So when Graham Goodrich, chief commercial officer at Apnimed, proclaimed last week at an event in New York City that “With AI Agency, Eversana and Google have burned the boats,” the audience sat up and took note. As well they should. Eversana, working with Google, has pushed its AI Agency platform well beyond the marketing-agency workflows for

  5. Article · Aug 19, 2026 · Steve Madden

    Spreading the word on a breakthrough sickle cell therapy (opens the original)

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    A sickle cell therapy exists, and it works wonders. There’s a problem, though. In most cases, the doctors who most need to know about it may not even know it exists. This awareness gap highlights the bitter paradox of Casgevy, a breakthrough CRISPR therapy for sickle cell disease: a medical miracle trapped behind systemic barriers. Dr. Alana Arnold, a pediatric emergency physician and healthcare executive, and Akinwole Garrett, CEO of BlackDoctor, are working to close that gap. An estimated 100,

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