HeyJaredStephen Bradley
STORY ANGLES - Focuses on innovation: Highlights unique or groundbreaking developments, such as CO2 capture for brewing or underground cocktail trends.
- Indexed articles, last 90 days
- 16
- Latest publication
- Jul 31, 2026
- Outlet visibility, for VinePair
- Top 500K sites
- Earliest in this view
- Jul 6, 2026
Latest articles
Booze News Weekly Roundup: Brown-Forman Turns Down Another Sazerac Offer, U.S. Lifts Tariffs from Scotch Whisky, and More (opens the original)
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This is VinePair’s Booze News Weekly Roundup, where we gather the hottest headlines and product releases every Friday for a snapshot of what’s happening in the beverage alcohol industry. This week, we have news on Sazerac’s request from Brown-Forman to reconsider its previous offer, a co-signed letter lobbying for alcohol health warning labels on bottles, the latest product releases, and more. News to know: Sazerac tried to court Brown-Forman yet again. The article Booze News Weekly Roundup: Bro
7 Things You Should Know About Sun Cruiser, Boston Beer Company’s Other Hard Tea (opens the original)
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When Boston Beer Company (BBC) debuted Sun Cruiser in 2024, it wasn’t the first canned hard tea to join the craft beer juggernaut’s portfolio. The company was actually one of the earliest in the game, launching Twisted Tea in 2001 — a trailblazer in the category that’s still beloved by its loyal fans today. So, what does this new hard tea add to BBC’s portfolio? Whereas Twisted Tea aimed to mimic Southern sweet tea, Sun Cruiser played into low-sugar marketing off the bat, looking to appeal to sp
Jameson Announces Partnership With the NFL, Replacing Diageo As Official Spirits Sponsor (opens the original)
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Jameson Irish Whiskey will replace Diageo as the official spirits sponsor for the National Football League (NFL). On Thursday, Jameson announced that parent company Pernod Ricard inked a multiyear deal with the NFL, handing exclusive marketing rights at certain national and international matches to the Irish whiskey category leader. According to a report in Sports Business Journal, Pernod Ricard’s partnership is worth approximately $20 million each year. The announcement comes a few months after
Brooklyn Housing Complex Reveals Pathways and Playgrounds Made From 450,000 Recycled Corks (opens the original)
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Wine bottle corks are getting a second lease on life in New York City. Earlier this month, a New York City Housing Authority (NYCHA) project in Brooklyn cut the ribbon on newly paved pathways and playground surfaces made of upcycled corks. The first-of-its-kind installation is part of the nonprofit Public Housing Community Fund’s (PHCF) $3.2 million initiative to renovate the open spaces at four of NYCHA’s public housing complexes. The article Brooklyn Housing Complex Reveals Pathways and Playgr
The Number of Breweries Per Capita in Every State Has Changed Dramatically Since 2010 — Here’s What the Shift Looks Like [MAP] (opens the original)
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It can be easy to look at the current rate of brewery openings in the United States with panic. In 2025, the number of craft brewery closures outpaced openings. The same year, the number of total breweries in the country dropped for the first time since 2005. But the 21st century has still seen incredible growth for the industry. According to data from the Brewers Association, 9,696 breweries were in operation in the U.S. last year, a 445 percent jump from the 1,779 total in 2010. The article Th
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