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Stephanie Baum

Reporter

Indexed articles, last 90 days
4
Latest publication
Sep 14, 2026
Outlet visibility, for MedCity News
Top 5M sites
Earliest in this view
Jul 6, 2026

Latest articles

  1. Article · Sep 14, 2026 · Stephanie Baum

    From Onboarding to Outcomes: The Privacy-First Identity Workflow for Pharma Marketing - MedCity News (opens the original)

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    Pharma marketers are being asked to show that media exposure connects to outcomes such as script lift and qualified HCP engagement. That connection is getting harder to make. Data, activation, and measurement sit across multiple vendors with no single independent identity layer joining them, and governance expectations keep rising around how patient and healthcare professional (HCP) data is handled. A new playbook from Experian, From Onboarding to Outcomes, gives pharma teams a practical guide t

  2. Article · Jul 27, 2026 · Stephanie Baum

    AI Readiness Starts with Solving Healthcare’s Data Fragmentation Problem (opens the original)

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    [Sponsored] On a recent webinar sponsored by Verato, panelists from SCAN Health Group and the Alliance of Community Health Plans discussed how their organizations are meeting the moment. The post <a href="https://medcitynews.com/2026/07/ai-readiness-starts-with-solving-healthcares-data-fragmentation-

  3. Article · Jul 21, 2026 · Stephanie Baum

    Where Will AI Deployment Benefit Payers the Most? (opens the original)

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    [Sponsored] A five minute survey from MedCity News asks payers what they think of AI and how it is being implemented. Participate today and we will reward you! The post Where Will AI Deployment Benefit Payers the Most? appeared

  4. Article · Jul 6, 2026 · Stephanie Baum

    Closing the Quality-Affordability Gap in Workplace Mental Health (opens the original)

    Excerpt · Neutral tone

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    [Sponsored] In an interview, Kyan Health Co-Founder and Chief Commercial Officer Konstantin Struck discussed how Kyan gives mid-market and enterprise employers access to premium workforce mental healthcare, at a price point that is affordable. The post <a

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