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Sprout Social Insights

Sprout Social Insights is a brand-led digital publication focused on social media marketing, strategy, and performance for businesses, marketers, and social media professionals.

Outlet · US · Official site

Indexed articles, last 90 days
12
Latest publication
Jul 30, 2026
Audience
Top 500K sites
Earliest in this view
Jul 3, 2026
The latest indexed work is over 30 days old. There may be a gap in what we hold.

Latest articles

  1. Article · Jul 30, 2026 · Rebecca MacFarlane

    29 Sprout Social features you might not know about (opens the original)

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    Sprout Social features are designed to help you move at the speed of social. Instead of juggling disconnected tools, Sprout offers teams a centralized Read more... The post 29 Sprout Social features you might not know about appeared first on Sprout Social.

  2. Article · Jul 29, 2026 · Benedict Nicholson

    How influencer follower count affects audience expectations (opens the original)

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    The playbook for launching an influencer marketing campaign used to be straightforward: find the brand-relevant account with the most followers your budget could afford, Read more... The post How influencer follower count affects audience expectations appeared first on Sprout Social.

  3. Article · Jul 29, 2026 · Jacqueline Zote

    Social media for real estate: How to build a strategy that scales (opens the original)

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    Every real estate agency worth its salt knows that social media is where you cast a wider net. It’s how you get your name Read more... The post Social media for real estate: How to build a strategy that scales appeared first on Sprout Social.

  4. Article · Jul 28, 2026 · Aubree Schaefer

    How to build a brand newsroom (opens the original)

    Excerpt · Neutral tone

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    Most people get their news on social media, according to the Q1 2026 Sprout Pulse Survey. They’re more likely to turn to social Read more... The post How to build a brand newsroom appeared first on Sprout Social.

  5. Article · Jul 27, 2026 · Jasmine Williams

    Why brands need a unified social and media intelligence strategy (opens the original)

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    Tracking brand conversations used to mean monitoring major social networks and news sites. Now the surface area includes TikTok trends, AI-generated articles, subreddits, podcasts, Read more... The post Why brands need a unified social and media intelligence strategy appeared first on Sprout Social.

Publishing over time

Last 90 days. Choose a month to open its work.

Recurring subjects

Named in the text we hold. One piece can cover several.

Audience

Top 500K sites

Measured Aug 1, 2026

Website popularity band, not a count of readers or article views.

How this was measured

About this data

Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.

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