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Spencer Carney

Reporter

Indexed articles, last 90 days
2
Latest publication
Sep 28, 2026
Outlet visibility, for Contractor Magazine
Top 10M sites
Earliest in this view
Jul 30, 2026

Latest articles

  1. Article · Sep 28, 2026 · Spencer Carney

    When Everyone Has the Same AI Tools, What is the Competitive Advantage? (opens the original)

    Excerpt · English

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    AI is rapidly making many aspects of marketing—and business in general—faster, cheaper, and more accessible. But if everyone is using the same tools to generate copy, analyze data, brainstorm campaigns, and create images, those capabilities become less distinctive. The advantage isn’t having the tool; it’s your knowledge and insight, and how well you use AI to amplify it. Historically, marketing was made easier by access to certain capabilities. Having a larger marketing team, better software, m

  2. Article · Jul 30, 2026 · Spencer Carney

    The Construction Marketing Playbook Has Changed - Has Yours? (opens the original)

    Excerpt · English

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    Historically, winning new construction bids has been relatively straightforward: deliver quality work, earn referrals, build relationships. Rinse and repeat. These are important fundamentals that still matter, but they are no longer all that potential customers use to evaluate contractors. Before a prospect ever picks up the phone, they’re searching online, comparing companies, reading reviews, and checking out photo galleries of completed projects. Prospects are actively looking for evidence th

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Audience

Top 10M sites

For Contractor Magazine, the outlet · Measured Aug 1, 2026

Website popularity band, not a count of readers or article views.

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