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Sowmya Ramasubramanian

Reporter · IN

Indexed articles, last 90 days
39
Latest publication
Sep 24, 2026
Outlet visibility, for Livemint
Top 10K sites
Earliest in this view
Jul 5, 2026

Latest articles

  1. Article · Sep 24, 2026 · Sowmya Ramasubramanian

    From Noice to Nectr: After snacks and beverages, Instamart wants to give fruits and vegetables a makeover | Company Business News (opens the original)

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    This is a Mint Premium article gifted to you.Subscribe to enjoy similar stories. At his 2.9-acre farm in Chintamani, Karnataka, Ramesh Gowda grows beans, carrots, cauliflower, onions and tomatoes. In recent years, that produce has made its way into the dark stores of Swiggy Instamart, BigBasket, Zepto and Amazon Now. “For them, consistency matters. They want good produce, and they want it regularly,” says Gowda. In Maharashtra’s Manchar region, Mahesh Patil, a second-generation farmer, also coun

  2. Article · Sep 16, 2026 · Sowmya Ramasubramanian

    New e-commerce rules may force brands to rethink short-term discounts | Mint (opens the original)

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    This is a Mint Premium article gifted to you.Subscribe to enjoy similar stories. Bengaluru: India’s new e-commerce rules could force brands and sellers to rethink how they use discounts, particularly short-term price cuts that help drive sales during specific periods of the month, according to company executives and analysts. The Consumer Protection (E-Commerce) Amendment Rules, 2026, notified on 10 September, require platforms to display both the reduced price and the lowest price at which a pr

  3. Article · Sep 11, 2026 · Sowmya Ramasubramanian

    Mint Explainer| How quick commerce is changing India’s super-app strategy | Mint (opens the original)

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    This is a Mint Premium article gifted to you.Subscribe to enjoy similar stories. Bengaluru: India’s e-commerce companies are rethinking the super-app strategy as quick commerce gains significance. Flipkart is rolling out a standalone app for its quick-commerce business to select users, ahead of a wider launch expected before its festive-season sale. Swiggy had earlier launched a separate app for Instamart and its food delivery offerings Toing and Snacc. Eternal continues to operate Blinkit and D

  4. Article · Sep 11, 2026 · Sowmya Ramasubramanian

    Decathlon widens India playfield, eyes B2B growth from govt, schools, small cities | Company Business News (opens the original)

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    This is a Mint Premium article gifted to you.Subscribe to enjoy similar stories. Decathlon India’s wholesale business has grown from a sideline into a meaningful growth engine. After expanding 20-fold in five years to currently contribute about 10% of India revenue, the French sporting goods retailer is eyeing the country's under-penetrated markets for its next leg of growth, wholesale director Raghwendra Singh told Mint in an interview. Decathlon's next leg of business-to-business (B2B) growth

  5. Article · Sep 9, 2026 · Sowmya Ramasubramanian

    ONDC rethinks retail, shifts focus to improving logistics and mobility | Company Business News (opens the original)

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    This is a Mint Premium article gifted to you.Subscribe to enjoy similar stories. The Open Network for Digital Commerce (ONDC), the government-backed digital infrastructure to democratize e-commerce, is shifting its focus to logistics, mobility, and transport, while adopting a more targeted approach to retail. The objective is now primarily to aggregate farmers’ produce and bring it online to give them wider access to buyers, as well as to bring made-in-India products, particularly through DigiHa

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