HeyJaredSophie Benson
- Indexed articles, last 90 days
- 5
- Latest publication
- Oct 1, 2026
- Outlet visibility, for Vogue
- Top 50K sites
- Earliest in this view
- Jul 23, 2026
Latest articles
Customers Are Crafting More. Should Brands Get Involved? (opens the original)
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As AI and automation increasingly seep into both work and leisure, a cultural counterforce is growing. People are picking up crochet hooks and knitting needles and dusting off sewing machines to escape screen time and embrace a more ‘analog’ life. Nostalgic crafts are having a moment. “This year globally we have really seen a craft movement,” says Yazmin How, head of emerging communities at TikTok UK. The hashtag #CraftTok has seen a 60% increase in videos globally over the past 12 months, accor
What Does Handmade Actually Mean? (opens the original)
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“All clothing is handmade.” In recent years, this has become a popular refrain in sustainable fashion circles, often used to reconnect the clothes we wear with the people who make them. The logic is that no garment is made solely by a machine: even in the most technology-forward supply chains, human hands are needed to manipulate fabric under a sewing machine’s needle, perform intricate tasks like adding lace inserts, and fix inevitable flaws. The refrain is well-intentioned, but experts say it
How Arcâteryx Made Its Most Circular Product Yet (opens the original)
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When Canadian outdoor clothing brand Arcâteryx set out to create its most circular product yet, it drew a hard line in the sand. âWe were not interested in creating a product that asked people to accept lower performance in exchange for lower impact,â says VP of advanced concepts Alexandra Plante. But balancing performance and impact, durability and recyclability, is no small feat. It would take Arcâteryx four years to complete the Sperro SV â a technical hardshell jacket, launching Se
How Can Brands Manage Wildfire Risks? (opens the original)
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In late July, employees at French fashion technology company Lectra’s Bordeaux-Cestas campus were told to stay home, as wildfires blazed across the southwestern region of Gironde, burning an area roughly fourfold the size of Paris in less than four days. Of around 800 Lectra employees, 200 were evacuated from their homes, joining a total of 220,000 across the region forced to seek refuge as authorities struggled to control the flames. Lectra says it expects the long-term impact on operations fro
What Could Better Brand-Supplier Relationships Look Like? (opens the original)
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When Kim van der Weerd was studying human rights, she thought she had a pretty good grasp on sustainability. Then, she started working in manufacturing and managing garment factories, and everything she knew was, in her words, tossed out of the window. “Not because I suddenly had a shift in my moral compass, but because I felt like most of the solutions in the fashion sustainability toolbox were designed by people who didn’t understand the factory floor,” she says. Last year, hoping to right thi
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Top 50K sites
For Vogue, the outlet · Measured Aug 1, 2026
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