Shubho Sengupta
- Indexed articles, last 90 days
- 1
- Latest publication
- Aug 10, 2026
- Outlet visibility, for The Hindu BusinessLine
- Top 50K sites
- Earliest in this view
- Aug 10, 2026
Latest articles
Calling out the creator economy (opens the original)
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The creator economy is about 99 per cent hot air. One per cent is really good, much like one per cent of anything is. A few weeks ago, I was moderating a panel discussion on ‘Creator Economy 2.0’ at a marketing conference. What was “Creator Economy 1.0” then, I asked a panellist. It’s just those influencers, I was told with some condescension. “People with some following online who promote products for money or freebies. Unlike us 2.0 guys, who create original content for our massive following a
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Top 50K sites
For The Hindu BusinessLine, the outlet · Measured Aug 1, 2026
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