HeyJaredShreyas Kulkarni
- Indexed articles, last 90 days
- 13
- Latest publication
- Sep 14, 2026
- Outlet visibility, for afaqs!
- Top 100K sites
- Earliest in this view
- Jul 13, 2026
Latest articles
Known for child nutrition, can Horlicks’ new Protein play make it an adult wellness staple? (opens the original)
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For generations, Horlicks was one of the malt beverages your mother made for you before school. With Horlicks Protein, Hindustan Unilever (HUL) wants it to be the drink you grab after carrying groceries home, rushing for a flight, or finishing work before a deadline. That is the thinking behind the brand’s new protein play, says Rajneet Kohli, executive director, foods, Hindustan Unilever. “Internally we move from us calling ourselves health food drinks to lifestyle nutrition,” he says. The bran
Ferrero Rocher owns gifting, now it wants you to indulge yourself with new chocolate bars (opens the original)
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If a relative or friend brings you a gift of chocolate balls wrapped in gold foil and paper lining, your eyes will widen in surprise, and others will look on with envy. That is the allure of the Ferrero Rocher chocolate in India: you always buy it for someone else, someone you love. Ferrero now wants to change that habit without touching the original product (it launched in India in 2007, three years after the company began commercial operations in the country) by introducing dark chocolate and
Sneakers thrive on exclusivity, but Flipkart wants to democratise the drop (opens the original)
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Flipkart could not have asked for a better shoutout when Samay Raina, while shooting a recent episode of India’s Got Latent, ordered a pair of Nike Air Jordans from its quick-commerce platform, Flipkart Minutes, and gifted them to guest judge Varun Dhawan. The mass e-commerce brand had recently launched the Flipkart Sneaker Project, a bespoke destination on its app and website for these in-demand kicks. The move is interesting because many buyers prefer to pick up a pair from niche websites such
How Hilton is turning Deepika Padukone's reach into business (opens the original)
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The conversation around Hilton's It Matters Where You Stay campaign, fronted by Deepika Padukone, tends to start and end with views. Phase one, which ran last year, crossed 1.9 billion views on Instagram Reels and set what the company describes as a global record for a brand and celebrity partnership within hospitality. Phase two, launched last month, has already crossed 4 billion on YouTube. But Manish Tolani, vice president and commercial director, South Asia at Hilton, wants to look beyond th
Why did Beco attack HUL's star brands Surf Excel and Vim? (opens the original)
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For a relatively young homecare brand, taking on two of the biggest names in the category is a bold way to start a conversation. Eigth-year-old Beco did just that with #WarOnWhatsHidden, its latest campaign created by agency Colloquial, naming HUL's Surf Excel Matic Liquid (Top Load) and Vim Dishwash Gel (Lemon) and questioning consumers about the ingredients in the products they use every day. But why Surf Excel and Vim? For Beco co-founder Aditya Ruia, the answer was less about attacking two p
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