HeyJaredSharat Potharaju
- Indexed articles, last 90 days
- 2
- Latest publication
- Sep 11, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Aug 17, 2026
Latest articles
QR Code Adoption Created Openings For Scammers That Brands Must Close (opens the original)
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Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. Scan a QR code today, and you’re doing something that felt novel just a few years ago. But now QR codes are everywhere—in every restaurant, living on ads, stuck on a poster at your train stop. Scanning them feels risk-free. As the novelty wears off, consumers have become more trusting of QR code scanning. And the scammers have only grown more confident. Quishing,
Why Every QR Code Should Be Context-Aware (opens the original)
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Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. A QR code may look the same everywhere it's printed, but the experience behind the scan shouldn't be. Customers increasingly expect brands to recognize their context. McKinsey research shows that 71% of consumers want companies to deliver personalized interactions. Another 65% say targeted promotions help to influence their purchasing decisions. But when it comes
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Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
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