HeyJaredShailesh Kapoor
- Indexed articles, last 90 days
- 3
- Latest publication
- Aug 6, 2026
- Outlet visibility, for afaqs!
- Top 100K sites
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- Jul 23, 2026
Latest articles
Media metrics: Why OTT numbers in India remain a mystery (opens the original)
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In the third edition of this three-part series, we focus our attention on streaming (OTT) metrics. You can read the first part on box office here, and the second part on TV ratings here. Compared with box office collections and television ratings, streaming is the most opaque media category in India, and by some distance. Streaming platforms are under no obligation to disclose their viewership or subscription data publicly. In fact, they tend to guard it with the enthusiasm usually reserved for
Media metrics: What’s a ‘good’ TRP and why should you care? (opens the original)
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In the second edition of this three-part series, we focus our attention on TV ratings. You can read the first part on box office metrics here. TV ratings have been a subject of constant controversy in India. Even as I write this, we await official confirmation on the restart of television ratings data by BARC India, which has been fighting legal and bureaucratic battles of its own. But this piece is not about the current ratings controversy. If you work in the television or media planning indust
Media metrics: What does Rs 1,000 cr box office collection really mean? (opens the original)
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Media metrics are no longer of interest only to people who work in the media business or follow it closely. Mainstream consumer-facing publications, from news channels and newspapers to websites and social media handles, routinely report box office collections, television ratings, and OTT viewership numbers. Producers and streaming platforms amplify these numbers through press releases and social media posts, hoping to attract new viewers who are more inclined to watch something once they have b
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