HeyJaredSergi Cerrato
- Indexed articles, last 90 days
- 2
- Latest publication
- Sep 15, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Jul 30, 2026
Latest articles
Who Owns The Influence: The Creator, The Community Or The Algorithm? (opens the original)
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Sergi Cerrato is a Spanish lawyer and CEO of MCR-Agency, a leading gaming influencer marketing firm. For years, influencer marketing operated on the assumption that the person with the biggest audience had the most influence. Follower count became the shortcut brands used to decide who was worth paying, how much a partnership might cost and how much attention a campaign could potentially generate. That shortcut is becoming less useful. A follower is not the same thing as attention, and attentio
The New Rule Of Influencer Marketing: Community Over Reach (opens the original)
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Sergi Cerrato is a Spanish lawyer and CEO of MCR-Agency, a leading gaming influencer marketing firm. Not too long ago, I found myself reviewing the performance of two influencer campaigns that couldn't have been more different. The first looked like every marketer's dream. It featured a creator with millions of followers, generated impressive reach within hours and delivered the kind of numbers that looked exceptional in a post-campaign report. The second campaign was far less spectacular on pap
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Audience
Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
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