HeyJaredSarah Stemen
- Indexed articles, last 90 days
- 2
- Latest publication
- Aug 26, 2026
- Outlet visibility, for Search Engine Journal
- Top 500K sites
- Earliest in this view
- Aug 13, 2026
Latest articles
Why Running YouTube Ads Like Search Will Burn Your Budget (opens the original)
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The case for adding YouTube to a Google Ads account is always built on scale. Billions of logged-in users, session-based reach that’s much larger than linear TV, and formats built for storytelling that Search can’t touch. However, none of the promise of YouTube matters if the ad account underneath it is not built to capture the demand it creates. YouTube can generate attention, interest, and intent, but none of that converts if the business is not structurally prepared for YouTube. If you are th
The PPC Clean-Up: How to Audit and Fix 'Value Inflation' in Google Ads (opens the original)
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Many paid ads accounts have a problem in the settings and with values. On the surface, nothing looks broken with the ad account. The campaigns run, keywords match intent, reporting appears healthy. But underneath all of that sits a corrupted value signal feeding Smart Bidding the wrong story and data. When advertisers notice the discrepancy, their immediate reaction is to blame the ad platform for over-reporting. In reality, the platform isn’t broken; it’s following the instructions it was given
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
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Audience
Top 500K sites
For Search Engine Journal, the outlet · Measured Aug 1, 2026
Website popularity band, not a count of readers or article views.
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