Sarah Mahoney
- Indexed articles, last 90 days
- 5
- Latest publication
- Sep 14, 2026
- Outlet visibility, for yahoo.com
- Top 1K sites
- Earliest in this view
- Jul 17, 2026
Latest articles
Target Names New CMO (opens the original)
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As Target continues to build its comebackstrategy, the company is deepening the leadership bench with a new CMO, naming Mark Weinstein as chief marketing and guest experience officer. Weinstein joins Target from Hilton, where heserved as global CMO for all 28 brands and Hilton Honors, as well as head of luxury brands for the hospitality company. Lisa Roath, currently Target's executive vice president and chiefoperating officer, held the CMO role from 2023 to 2025. In 2025, she rose to executive
Rocket Targets Record Credit Card Debt, Touts Home Equity (opens the original)
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It's no secret that economicpressures are weighing heavily on American consumers, with current credit-card debt topping a record $1.277 trillion by the end of last year. Rocket Mortgage wants to ease some of that debt load, witha new campaign positioning home-equity loans as a solution. Rocket Mortgage's spots highlighting the anxiety consumers already feel about too-high credit cardbalances -- like tossing and turning in bed, or being afraid to open a credit cardstatement. And they make it clea
Adidas' $1B Marketing Bill Buys 14% Jump In Sales (opens the original)
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To say that Adidas is pleased with the payoff from its massiveinvestment in the World Cup is kind of a FIFA-sized understatement. CEO Bjorn Gulden, who has spent the last four years steering the company back to growth mode, says the financial results from thisyear's tournament "was like a fairy tale for me … I do not think we could have scripted it better." Gulden's remarks came in presenting the company'ssecond quarter results, with currency-neutral revenues climbing 14% to €6.7 billion (about
Cohen's Campaign To Free Ben & Jerry's -- And What It Means For Brand Purpose Everywhere (opens the original)
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As far as co-founder Ben Cohen is concerned, separating Ben& Jerry's Ice Cream from its social missions is as unthinkable as … carving out the cherries from the Cherry Garcia. The company has swirled purpose-driven marketing into the brand since itlaunched in a converted gas station in Vermont in 1978. And while it's been a long, strange trip -- including a public offering in 1985, selling to Unilever in 2000, and a messy corporate breakup thatstarted over the brand's decision to stop selling ic
Conagra CEO Nails It: We're Raising Prices, And Yes, We'll Lose Sales (opens the original)
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Americans are buying less food.And that's boxing American CPG CEOs into a complicated moment of double-speak. Too much talk about the painful impact of inflation, SNAP cuts, tariffs and supply-chain struggles linked to thewar in Iran might draw political ire. Too much talk about raising prices might freak out worried consumers. Lowering prices too much might panic investors. But some -- including John Brase,Conagra's new president and CEO -- are willing to be blunt. "We will implement strategic,
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