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Sarah Jones

Reporter

Indexed articles, last 90 days
9
Latest publication
Sep 2, 2026
Outlet visibility, for WWD
Top 50K sites
Earliest in this view
Jul 7, 2026

Latest articles

  1. Article · Sep 2, 2026 · Sarah Jones

    True Religion’s Renaissance: Inside the Brand’s Repositioning and Retail Strategy (opens the original)

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    True Religion has entered a new era. Initially a premium denim label, in recent years the brand has transformed into a broader lifestyle business with a more accessible price point. When the brand was selling $200 or $300 jeans, the potential customer base was roughly 10 million to 15 million shoppers. In contrast, today the brand is retailing denim for $30 to $80, courting an “urban casual” consumer that is an approximately 110 million-strong demographic. “It’s much more of a mass audience toda

  2. Article · Aug 13, 2026 · Sarah Jones

    What the Fitness Industry’s ‘Inflection Point’ Means for Fashion (opens the original)

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    How consumers prioritize and practice fitness is evolving, according to iFit chief marketing officer Raquel Rozas. A greater share of individuals are exercising at least once a week, and they are looking toward fitness for health rather than aesthetic goals. The activities they are choosing highlight this trend: The population that is lifting weights, pulsing in Pilates classes and running are all on the rise. “Consumers are building what I call a wellness stack with a very longevity-minded view

  3. Article · Jul 28, 2026 · Sarah Jones

    Shuffle Board: Kontoor Taps Past COO for Board, and Agility Robotics Preps for Public Listing with CFO Hire (opens the original)

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    The latest HR moves made by leading textile and apparel companies. Kontoor Brands has tapped the group's former executive vice president and chief operating officer Tom Waldron as a member of its board of directors. With this appointment, Kontoor is growing its board seats from six to seven. Adidas Names New CFO as Harm Ohlmeyer Steps Down After Nearly 30 Years Blackpink's Rosé Helps Puma Launch Its New Ballet-inspired Speedcat Sneakers Longtime Shoe Show Chief Operating Officer Jay Manning Reti

  4. Article · Jul 21, 2026 · Sarah Jones

    Circular Jerseys Hit the Field During the World Cup. Here’s How Athletic Wear Can Tackle Waste (opens the original)

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    This year’s FIFA World Cup showed the potential for circularity in performance attire, as many of the athletes on the field donned jerseys made from recycled materials. Nike, which outfitted multiple competing teams including the U.S., the United Kingdom, France and Norway, developed kits using textile-to-textile recycled polyester. And Adidas’ kits for teams including both finalists Argentina and Spain featured recycled polyester. This also extended to the stands; Puma’s Replica jerseys for fan

  5. Article · Jul 21, 2026 · Sarah Jones

    Shuffle Board: Bluesign and Bottega Veneta Appoint New CEOs (opens the original)

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    The latest HR moves made by leading textile and apparel companies. Kering has appointed Romain Spitzer as CEO of Bottega Veneta and part of the group's executive committee, effective Sept. 1. Based in Milan, he will report to Kering CEO Luca de Meo. Romain Spitzer Named CEO of Bottega Veneta La Perla Atelier Appoints Alessio Vannetti as New CEO PVH Names Sephora Executive Alexis Rollier CFO Spitzer was most recently CEO of Fragrance Group LVMH Beauty, and his more than 30-year career has include

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