HeyJaredSanjeev Kotnala
- Indexed articles, last 90 days
- 4
- Latest publication
- Sep 3, 2026
- Outlet visibility, for Freepressjournal
- Top 100K sites
- Earliest in this view
- Jul 9, 2026
Latest articles
The New Battleground And Old Weaponry: Brand Memory And Preference (opens the original)
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Democratisation of information and access to technology has made differentiation increasingly difficult. Features that once took years of R&D and massive investment can now be copied, adapted, or sourced with surprising speed. A small brand can access manufacturing capabilities, AI tools, design talent, logistics platforms, and digital marketing infrastructure that were once available only to large corporations. E-commerce makes consumers see competing brands sitting side by side—similar product
Aap Beeti Vs Jag Beeti: Whose Brand Experience Is It Anyway? (opens the original)
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Once upon a less-connected time, we experienced a brand before forming an opinion about it. We ate the samosa. Stayed at the hotel. Drove the car. Visited the bank. Fought with customer care. Then we decided whether the brand was good, bad or deserving of vocabulary unsuitable for a respectable column. That was ‘Aap Beeti’. What happened to me and what I personally experienced. Then came the internet. Reviews. Ratings. Influencers. Reels. WhatsApp University. And now AI, which can conveniently s
Uncertainty Is The Only Reason Life Is Worth Living; Certainty Is Akin To Death (opens the original)
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Human beings have probably filed the world's longest complaint against uncertainty. We curse it, insure against it, predict it, pray against it and even elect governments promising to eliminate it. When none of that works, we consult economists, doctors, financial experts and, occasionally, astrologers, hoping someone has struck a special deal with the universe. Yet, remove uncertainty from life and, ironically, most of us would die of boredom long before death arrives. We seek certainty: a secu
Dev Bhoomi Is Not A Theme Park; It Is Spiritually Sensitive Zone (opens the original)
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Uttarakhand's greatest failure in its focused tourism approach is not inadequate roads, insufficient hotels, poor promotion, or even weak infrastructure; it is the state's inability to understand what it is destroying. The government appears determined to measure success by tourist arrivals, hotel occupancy, vehicle counts and revenue. Yet, the very destinations that attract people to Uttarakhand are being compromised in the pursuit of those numbers. This is not merely a tourism-related issue; i
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Top 100K sites
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