Sallavi Gowda
- Indexed articles, last 90 days
- 38
- Latest publication
- Sep 30, 2026
- Outlet visibility, for Adgully
- Top 500K sites
- Earliest in this view
- Jul 8, 2026
Latest articles
Beauty’s festive shift: How beauty brands are localising India’s festive calendar (opens the original)
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India’s beauty market is entering a phase where festive marketing is becoming less about one big Diwali campaign and more about multiple, culturally specific consumer moments. As beauty consumption expands beyond metros and national brands compete for relevance across increasingly diverse markets, regional festivals are emerging as important occasions to localise not just communication, but also product recommendations, creator partnerships, retail experiences and beauty narratives. The opportun
The new power wardrobe: How women are taking ownership of fashion (opens the original)
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Adgully has consistently celebrated the accomplishments of women leaders and entrepreneurs across industries through W-Suite, highlighting the voices shaping their respective fields through leadership, creativity and purpose. The series explores not just professional journeys, but also the perspectives, choices and experiences that define women leaders today. As Founder and Designer at Payal Jain Design, Payal Jain has spent three decades building a creative practice rooted in Indian textiles, c
In an AI-first world, execution speed is the new brand moat: Sushant Vashisht, AdGlobal360 (opens the original)
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AI is rapidly moving from an experimental layer in marketing to an integral part of how brands make decisions, optimise campaigns, and understand consumers. As automation takes over more operational tasks, the competitive advantage is increasingly shifting towards the quality of data, speed of decision-making, and the ability of organisations to learn and adapt continuously. For Sushant Vashisht, Managing Partner at AdGlobal360, a member of Hakuhodo International, the bigger transformation lies
Somdeb Dhar Chowdhury on how AI-led search is reshaping PR and earned media (opens the original)
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As AI platforms increasingly become part of how consumers discover brands, products and information, the role of PR is expanding beyond traditional measures such as media coverage, reach and share of voice. For communications teams, the focus is increasingly shifting towards building a credible, consistent and useful information footprint across earned, owned and social channels. In this PR Conversation with Adgully, Somdeb Dhar Chowdhury, Senior PR Consultant, discusses how AI-led discovery is
From awareness to action: How brands are bringing Alzheimer’s into focus (opens the original)
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As Alzheimer’s and dementia awareness moves beyond the healthcare space, brands are increasingly finding ways to bring the conversation into mainstream communication. Over the years, campaigns have approached the subject through storytelling, social awareness and purpose-led messaging, using advertising to make a complex and often overlooked condition more visible. From mainstream consumer brands to healthcare organisations, the focus has gradually expanded from awareness alone to conversations
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Top 500K sites
For Adgully, the outlet · Measured Aug 1, 2026
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