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Sachin Patel

Reporter

Indexed articles, last 90 days
13
Latest publication
Aug 11, 2026
Outlet visibility, for Search Engine Watch
Top 5M sites
Earliest in this view
Aug 6, 2026
The latest indexed work is over 30 days old. There may be a gap in what we hold.

Latest articles

  1. Article · Aug 11, 2026 · Sachin Patel

    Google's Generative AI report in Search Console now launched globally (opens the original)

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    Google’s Generative AI report in Search Console appears to be rolling out globally. This report launched in june, giving property owners visibility into which pages on their site are generating impressions specifically within Google’s generative AI features. As of today, opening Search Console brings up a pop-up pointing directly to this report. It reads: “Get more detail on your site’s performance in the generative AI features on Google Search,” with an “Open report” button that redirects to th

  2. Article · Aug 11, 2026 · Sachin Patel

    Google explains why hreflang alternate URLs show as "not indexed" (opens the original)

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    Gary Illyes clarified how Google handles hreflang and alternate URLs during canonicalization, explaining that these alternate versions aren’t indexed in the traditional sense. This came up in a LinkedIn thread started by Faiez Javaid, who asked: “If Google is choosing by itself one /lang/ as canonical and ignoring others showing in GSC as not indexed, then how can Google show other lang versions of the same page to the user in search results?” Gary Illyes replied with a two-part explanation: Thi

  3. Article · Aug 11, 2026 · Sachin Patel

    Google tests sponsored results with new subheading (opens the original)

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    Google is now testing a change that displays the websites name directly under sponsored results. Normally, sponsored results just carry the “Sponsored Results” heading, but this test adds a subheading “from website icon and website name.” For example, when searching for ‘SEO,’ three sponsored results appeared, and under the main ‘Sponsored Results’ heading, we saw a subheading showing the website icon and website name. This is an interesting move from Google, surfacing all the websites directly

  4. Article · Aug 10, 2026 · Sachin Patel

    AI Mode ads now show non-clickable sitelinks (opens the original)

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    Google is testing sitelinks appearing in ads in AI Mode. This is the first time we’ve seen this style of ad the links aren’t clickable, but they appear alongside the ad in a format similar to traditional sitelinks, which is why we’re referring to them as such. This is part of a broader trend we’ve been tracking Google has been testing several different ad variations within AI Mode recently, and this appears to be the latest addition to that list. My guess is that these sitelinks are non-clickabl

  5. Article · Aug 10, 2026 · Sachin Patel

    Bing tests clickable underlined text in organic result descriptions (opens the original)

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    Bing is testing clickable, underlined text within the descriptions of its organic search results. When clicked, this text doesn’t take you to the website’s landing page like you might expect instead, it redirects you to a new search query within Bing’s own results. This suggests Bing may be more focused on keeping users engaged within its own search experience surfacing related queries directly from organic content rather than driving traffic out to the underlying site. It’s a notable difference

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