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Ruth Umoh

Reporter · US

Indexed articles, last 90 days
19
Latest publication
Sep 30, 2026
Outlet visibility, for Fortune
Top 10K sites
Earliest in this view
Jul 6, 2026

Latest articles

  1. Article · Sep 30, 2026 · Ruth Umoh

    In the high-stakes game of chicken between CEOs and states, who blinks first? | Fortune (opens the original)

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    In 1964, when Martin Luther King Jr. had just been awarded the Nobel Peace Prize, Coca-Cola took a stand that it’s still remembered for in its hometown of Atlanta. A dinner was planned to honor the civil rights leader in January 1965, but many in the city’s white business elite were initially reluctant to attend. After the New York Times reported on the sparse RSVPs, Coca-Cola’s then president and CEO, Paul Austin, gathered the city’s business leaders for a private meeting at the exclusive Piedm

  2. Article · Sep 29, 2026 · Ruth Umoh

    Geico has one of advertising’s most famous mascots. Its CMO says that’s no longer enough | Fortune (opens the original)

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    Geico has the kind of brand recognition most marketers spend their careers chasing. Its Geico Gecko has been selling car insurance for more than 25 years, while slogans like “15 minutes could save you 15% or more on car insurance” have become embedded in American culture. Arianna Orpello, Geico’s chief marketing officer, thinks the mascot’s recognition now approaches rarefied territory. “Everybody loves the gecko,” Orpello tells Fortune. “It doesn’t matter if they’re 10 or 80.” She likens the ch

  3. Article · Sep 28, 2026 · Ruth Umoh

    OpenAI is facing a communications challenge—without a communications chief | Fortune (opens the original)

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    For nine months, one of the world’s most closely watched companies has operated without a chief communications officer. OpenAI’s former CCO Hannah Wong stepped down in January after nearly five years at the company. Her replacement has yet to be named, even as the company has spent much of 2026 dealing with controversy around AI safety, security and regulation, a court fight with Elon Musk, and questions about its work with the Pentagon. A possible IPO is also on the horizon. Meanwhile, the publ

  4. Article · Sep 14, 2026 · Ruth Umoh

    AI leaders are warning the race is dangerous. They’re also trying to win it | Fortune (opens the original)

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    A difficult question lurks in the latest warnings from the people building artificial intelligence. When you believe your company may be creating a danger to society, is it your duty to stay and change it, or to leave and sound the alarm? The question sharpened last week when former Anthropic and OpenAI researcher Jacob Coxon warned that frontier labs were racing toward self-improving superintelligence and “gambling with our lives.” Coxon is the latest AI insider to walk away while raising conce

  5. Article · Aug 31, 2026 · Ruth Umoh

    How much time should a CEO get to turn around a company? | Fortune (opens the original)

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    Nearly two years after Elliott Hill returned to Nike as CEO, his tenure raises a question that eventually confronts almost every leader handed a struggling business. How much time should someone get to prove that a turnaround is working? Executives brought in to revive a company, division, or function often inherit problems that accumulated over years while facing pressure to show improvement within quarters. Hill inherited a Nike in 2024 struggling with weakened retailer relationships, excess i

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