HeyJaredRon Jabal
- Indexed articles, last 90 days
- 6
- Latest publication
- Sep 17, 2026
- Outlet visibility, for Philstar
- Top 50K sites
- Earliest in this view
- Jul 9, 2026
Latest articles
Shared values (opens the original)
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This year’s National PR Congress of the Public Relations Society of the Philippines carries the theme “Steward the story: From clout to legacy.” It is a well-intentioned theme. It is also, I would argue, a symptom. Not of bad intentions. Of an outdated self-concept our profession has carried for decades and has been reluctant to let go of. For most of its modern history, Philippine public relations has defined itself by narrative. We write. We pitch. We publish. We manage media relations, craft
Your stakeholder map is not enough (opens the original)
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Most organizations can name their stakeholders. They have lists, matrices and increasingly sophisticated maps showing who has high influence, who has high interest, who needs to be engaged and who merely needs to be monitored. That is useful. But it is not stakeholder management. A stakeholder map is a snapshot. Business performance is a moving target. Between the two lies a much harder management challenge: understanding which relationships can enable or constrain the organization’s ability to
The death of public relations as we know it (opens the original)
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MANILA, Philippines — Public relations is not dying. But the version of public relations that many organizations continue to practice is. That statement may sound provocative, especially to those of us who have devoted our careers to advancing the profession. Yet it is becoming increasingly difficult to deny. The environment in which public relations operates has changed more dramatically in the last decade than at any other point in its modern history. Artificial intelligence is reshaping commu
What keeps CEOs awake at night has changed (opens the original)
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It is no longer just inflation, geopolitical uncertainty, cybersecurity threats, supply chain disruptions or the next disruptive technology. Increasingly, it is reputation. A single social media post can erase years of carefully built trust. A dissatisfied employee can become the face of a corporate controversy. Artificial intelligence can amplify misinformation faster than facts can catch up. Organizations today are operating in an environment where legitimacy can be strengthened or weakened al
The cost of confidence (opens the original)
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At the launch of “Risk and Resilience in the Philippine Financial System: How Much Has Changed?” the Bangko Sentral ng Pilipinas’ latest publication edited by Ramon Moreno and Veronica Bayangos, BSP Governor Eli Remolona Jr. opened with a line from Nobel laureate Robert Shiller: “Narratives shape economic outcomes.” It is a good line, and an easy one to quote. But having read the book’s seven chapters, spanning five decades and a dozen-plus BSP economists, I think that line describes the surface
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Top 50K sites
For Philstar, the outlet · Measured Aug 1, 2026
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