Rohin Ramesh
- Indexed articles, last 90 days
- 45
- Latest publication
- Sep 30, 2026
- Outlet visibility, for Adgully
- Top 500K sites
- Earliest in this view
- Jul 15, 2026
Latest articles
Microdramas emerge as the T20 of entertainment in India's expanding content economy (opens the original)
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Microdrama, the fast-growing format of ultra-short, episodic video content tailored for mobile screens, is rapidly establishing itself as a distinct content pillar in India’s media landscape. Industry leaders at FICCI Frames 2026 highlighted how mobile-first consumption, changing audience habits, and bite-sized narrative structures are reshaping how digital entertainment is produced and monetized. Speaking on a panel moderated by film critic Stutee Ghosh, executives from Zee Entertainment, Meta,
Media CEOs warn TV blackout is driving ad budgets to digital at FICCI FRAMES 2026 (opens the original)
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Top media executives at FICCI FRAMES 2026 have raised serious alarms over television’s ongoing viewership ratings blackout, warning that the absence of Broadcast Audience Research Council (BARC) data is severely damaging linear TV ad revenues and accelerating the capital shift toward digital platforms. Opening a panel at FICCI FRAMES 2026, Media Partners Asia Co-Founder and CEO Vivek Couto highlighted that while India possesses the world’s largest audience, it yields one of the smallest average
Abhik Sanyal on DSP Mutual Fund’s new playbook for purpose-led storytelling (opens the original)
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DSP Mutual Fund has recently released ‘Thodi Meherbaniyan’, a five-part documentary series featuring people and communities for whom caring for animals or people has quietly become a part of everyday life. These stories span different forms of kindness - from caring for animals and supporting people who may need companionship, to communities coming together to solve problems around them. The first episode features Deepa Talib, founder of the Anubis-Tiger Foundation. Her work with abandoned breed
The consent Catch-22: How new anti-spam rules could reshape customer acquisition & brand discovery (opens the original)
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The draft guidelines for Prevention and Regulation of Pesky, Promotional and Unsolicited Commercial Communications, 2026 are aimed at tackling unwanted calls, messages and promotional communication. But as the proposed framework takes shape, businesses, particularly startups, MSMEs and emerging consumer brands, how do you get a consumer’s consent to hear from you when you cannot communicate with them in the first place? At the heart of the debate is a provision that proposes that commercial comm
AI’s capability race: Can India build guardrails without slowing the future? (opens the original)
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Artificial intelligence is moving faster than the systems designed to govern it. As frontier models become more capable, increasingly autonomous and more deeply embedded in critical systems, the debate is no longer simply about what AI can do. It is about what happens when those capabilities outpace human oversight. The existential-risk debate sits at the intersection of three concerns: unconstrained model autonomy, exposure of critical infrastructure and the rapid erosion of digital trust. The
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