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Robert Klara

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Indexed articles, last 90 days
29
Latest publication
Oct 1, 2026
Outlet visibility, for Adweek
Top 500K sites
Earliest in this view
Jul 8, 2026

Latest articles

  1. Article · Oct 1, 2026 · Robert Klara

    Three NFL Wives Who Sacked the Stereotype and Ran Their Own Brand Plays (opens the original)

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    First came the celebrity and TV personality brands, like Paul Newman and Martha Stewart. Then came the pro athletes, like Michael Jordan, followed by the reality stars. But in the age of the influencer, anyone can be a celebrity—even the significant others of pro athletes. In the last few years, a coterie of NFL wives and girlfriends have defied the arm candy stereotype and emerged as celebrities big enough to launch their own brands. Off Season, the fashion label from 49ers fullback Kyle Jusz

  2. Article · Sep 29, 2026 · Robert Klara

    McAfee Overhauls Its Brand as AI Rewrites the Rules of Online Security (opens the original)

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    Recent market research from McAfee found that 68% of consumers associate the software company with antivirus protection. While that is a service McAfee provides, the cybersecurity firm also offers a wide range of products—from scam detection to dark web monitoring. But far fewer consumers were aware of those. “We’ve been around for almost 40 years [and] we win on trust in every part of our brand tracker,” CMO Stephanie Fried told ADWEEK. “The downside is that we’re known for what we’

  3. Article · Sep 21, 2026 · Robert Klara

    Advertising/Marketing (opens the original)

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    Behind the scenes of Bacardi's big brand integration at the 2026 MTV Video Music Awards. Plus, why consumer confidence matters as much as consumer inspiration. State Farm head of brand Patty Morris shares Jake’s origin story and how he became a cultural icon. Using measurement and AI to clarify the mission of a $17 billion real estate colossus. Gold House co-founder Bing Chen explains why brands should consider not trying to be everything, everywhere, all at once. Co-founder Ashley Fields tapp

  4. Article · Sep 18, 2026 · Robert Klara

    iHeart Podcasters Share 5 Lessons for Building an Enduring Franchise (opens the original)

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    In the 2,000-plus episodes of Stuff They Don’t Want You To Know, hosts Ben Bowlin, Noel Brown, and Matt Frederick have lured perennially suspicious Americans with topics like the Illuminati, AI psychosis, the Ticketmaster conspiracy, and a segment called “Could fermented cabbage save humans from microplastics?” Say what you will, the three hosts have landed their show in the country’s top 100 podcasts—no mean feat, considering that the world offers a choice of over 4.7 million of them.

  5. Article · Sep 17, 2026 · Robert Klara

    Siddharth Taparia's Strategy for Transforming Globally Fragmented JLL Into a Unified Marketing Force (opens the original)

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    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. When Siddharth Taparia snared the CMO job at JLL in 2021, he was joining a global real estate services giant with 112,000 employees working out of 300 offices in more than 80 countries. But those big numbers were actually Taparia’s biggest problem. The new marketing chief had no single marketing d

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