Rob Versaw
- Indexed articles, last 90 days
- 3
- Latest publication
- Sep 17, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Jul 22, 2026
Latest articles
You Have An Operating Model Problem, Not A Product Talent Problem (opens the original)
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Rob Versaw, Product Strategy at Dynatrace, bridging innovation and business impact. Eighty percent of features in the average cloud product are rarely or never used, and Pendo put the price of building them across publicly listed software companies at about $29.5 billion. It is not a talent failure. It is the accumulated output of an operating model that keeps sending capable people to build the wrong things. Walk into most companies complaining about product quality and the brief sounds like: “
The Question Underneath The AI Budget (opens the original)
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Rob Versaw, Product Strategy at Dynatrace, bridging innovation and business impact. In April, Uber's chief technology officer told The Information (via Forbes) the company had spent its entire 2026 budget for AI coding tools in four months. Roughly 5,000 engineers were using the program, with some "power users" running up to $2,000 a month in tokens and one internal demo burning $1,200 in two hours. The tools were clearly useful. The problem was that usage scaled faster than governance. Most te
The Undervalued Risk In AI Product Development: Go-To-Market (opens the original)
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Rob Versaw, Product Strategy at Dynatrace, bridging innovation and business impact. Roughly 25% of new consumer products are off the shelf within 12 months, and 40% are gone by the end of year two. In nearly every post-mortem I've sat through, the cause of death gets recorded as a product-market fit (PMF) problem. It usually wasn't. It was a go-to-market (GTM) problem that got reclassified as one because the build was visible and the GTM wasn't. The product is fine. The sales motion was never t
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For forbes.com, the outlet · Measured Aug 1, 2026
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