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Rob Alderson

Reporter

Indexed articles, last 90 days
5
Latest publication
Sep 2, 2026
Outlet visibility, for Itsnicethat
Top 500K sites
Earliest in this view
Jul 8, 2026

Latest articles

  1. Article · Sep 2, 2026 · Rob Alderson

    Vuokko Aro and Coral Garvey on Monzo’s design-led move into the mainstream (opens the original)

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    What happens when a scrappy challenger brand grows up? Monzo’s creative leaders on navigating growth, the emotional side of banking, and making the logo bigger. In House is a new column from It’s Nice That where we go inside the workings of major brands, agencies and companies shaping the future of the creative industry. Monzo’s famous “hot coral” bank cards were initially just a test used in early prototypes. Then the company realised how well the eye-catching, instantly recognisable designs he

  2. Article · Aug 19, 2026 · Rob Alderson

    4Creative’s Miketta Lane and David Wigglesworth on why the best creative work happens quickly (opens the original)

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    The leaders of Channel 4’s in-house agency share their approach to building momentum around ideas, working without a traditional hierarchy and making work that can cut through a noisy media landscape. In House is a new column from It’s Nice That where we go inside the workings of major brands, agencies and companies shaping the future of the creative industry. “No hierarchy – best idea wins.” That’s how 4Creative describes its culture, and it’s a philosophy that’s served them well. It was set up

  3. Article · Aug 5, 2026 · Rob Alderson

    Polaroid’s Patricia Varella chats long-game strategies, imperfection and that anti-AI viral campaign (opens the original)

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    The creative director of the iconic, analogue photography brand moved from agencies to in-house with a shared vision for how Polaroid should evolve in the AI era. Here, she shares the realities of having a bold brand campaign that swims against the tide. In House is a new column from It’s Nice That where we go inside the workings of major brands, agencies and companies shaping the future of the creative industry. Sometimes, a creative campaign perfectly captures the moment. When Polaroid launche

  4. Article · Jul 22, 2026 · Rob Alderson

    Hinge’s Jackie Jantos on inclusive design, trust and the path from creative to CEO (opens the original)

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    The CEO of dating app Hinge sheds light on the creative strategies behind everything from UX to ad campaigns and product research, and her personal approach to such an influential role. In House is a new column from It’s Nice That where we go inside the workings of major brands, agencies and companies shaping the future of the creative industry. Almost every week, there’s a new headline about Gen Z’s attitudes towards dating. As CEO of Hinge, Jackie Jantos has to make sense of this complex and f

  5. Article · Jul 8, 2026 · Rob Alderson

    Figma’s Loredana Crisan talks taste, last-minute decisions and the art of prioritisation (opens the original)

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    In House is a new column from It’s Nice That where we go inside the workings of major brands, agencies and companies shaping the future of the creative industry. In late June, thousands of designers descended on San Francisco for Figma’s annual Config conference. As ever, the company announced several new features, including Figma Motion, Code Layers that let users code on the canvas, and the ability to build custom plug-ins with an AI agent. But it’s also a chance for the company to communicate

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Audience

Top 500K sites

For Itsnicethat, the outlet · Measured Aug 1, 2026

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