RBRJ Bardsley

1. Article · Sep 28, 2026 · RJ Bardsley

   Why a Silicon Valley Communications Strategy Matters for Global Technology Companies - Part II (opens the original)

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   For global technology companies entering Silicon Valley, establishing credibility is only part of the challenge. In fast-moving technology markets, companies are also competing for attention, mindshare, analyst validation, press coverage, investor confidence, customer trust and ecosystem relevance. Establish Credibility With the Analyst, Press and Venture Ecosystem Industry analysts, journalists and investors all play important roles in shaping how emerging companies are understood. However, man

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2. Article · Sep 21, 2026 · RJ Bardsley

   Why a Silicon Valley Communications Strategy Matters for Global Technology Companies (opens the original)

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   For many international technology companies, entering the U.S. market begins with expanding sales, hiring local talent or opening an office. But succeeding in the world's most influential technology ecosystem requires more than a physical presence. It requires a communications strategy designed specifically for Silicon Valley. The Valley is more than a geographic location. It remains the center of conversations that shape enterprise technology markets. Analysts, investors, media, customers and s

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