HeyJaredRichard Reeves
- Indexed articles, last 90 days
- 3
- Latest publication
- Jul 27, 2026
- Outlet visibility, for Press Gazette
- Top 1M sites
- Earliest in this view
- Jul 20, 2026
Latest articles
New research reveals AI answers only as trusted as the newsbrands they cite (opens the original)
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Without publisher content, artificial intelligence is not very intelligent at all. While many publishers may look at the declines in referral traffic since the proliferation of AI and feel despair, we must remember the value that we have. It is our intellectual property that “teaches” the same LLMs that are now powering interfaces that syphon our traffic. It is not only learning materials that publishers provide. The presence of a trusted publisher brand rubs off on the AI interface that sources
Unreliable AI answers are 'good enough' for most users of platforms (opens the original)
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If internet users accept convenient, plausible-sounding AI answers as “good enough” en masse, it harms the publishers that provide the primary sources used to generate those answers. This second of three articles covering the AOP’s newly launched ‘Artificial Intelligence Publisher Impact Study’, looks at the behavioural impacts of AI on how users seek information online, as revealed by a nationally representative UK study conducted by Ipsos. The first article in this series examined the 7.1% ave
Google search traffic to leading UK publishers set to halve by Q3 2027 (opens the original)
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Search referral traffic is in decline due to increasing usage of AI. This has been common knowledge among online publishers since the proliferation of chat interfaces and generated summaries in search results, and we now have concrete data to prove it with the AOP’s newly launched “Artificial Intelligence Publisher Impact Study”. As champions of premium online publishers, it is of paramount importance that we not only answer why this trend is occurring but provide insight on what can be done abo
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