Richard Mulligan
- Indexed articles, last 90 days
- 6
- Latest publication
- Sep 29, 2026
- Outlet visibility, for iGB
- Top 500K sites
- Earliest in this view
- Aug 17, 2026
Latest articles
How RedCore turned in-house technology into products for the wider digital market (opens the original)
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Nobody sets out to build a fragmented technology stack. It accumulates one requirement at a time; a specialist is brought in to acquire traffic, then another for communications, then one for payments and another for fraud detection. Each may do its job well in isolation, but it also arrives with its own contract, integration and support channel, plus one more potential point of failure. It is one of the industry’s most familiar paradoxes. Businesses adopt specialist technology to move faster, th
Resolution revolution: Why customer service must move beyond containment (opens the original)
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The AI revolution should be ushering in a golden age for customer service. Instead of worrying about spending hours on hold when they need assistance, customers should now approach their service providers with confidence that an AI agent will be available around the clock, respond instantly and have all the information needed to resolve their enquiry. Too often, however, the reality falls short of that promise. To that customer requiring help, automation can appear designed to contain enquiries
How BGaming made celebrity endorsement count at the World Cup (opens the original)
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The FIFA World Cup presents casino suppliers with an enticing opportunity and a sizeable problem. Football commands enormous attention, but the industry responds with a flood of themed releases competing for the same players and lobby positions. Attaching a famous name to a game offers one way to stand out. Yet celebrity endorsement is no substitute for a strong product. If the partnership feels forced or the personality has little connection with the gameplay, the audience may see little beyond
How Yggdrasil is rethinking the economics of game creation (opens the original)
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Online casino is ultimately in the business of entertainment – and keeping players entertained means continuing to give them something that feels new. With consumers facing an abundance of competing ways to spend their time, repetition risks making it harder for any entertainment product to hold their attention. While thousands of new casino games reach the market every year – with research suggesting the number of releases is growing by around 10% each quarter – volume does not necessarily equa
Born to swipe: Casino games made for the TikTok Generation (opens the original)
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Casino operators looking for the next generation of players face an unusual problem. Their prospective customers have grown up in a digital world built around simplicity, speed and instant gratification, yet much of the betting and gaming experience still speaks a very different language. Sports betting can confront the newcomer with unfamiliar odds, markets and terminology, while the event itself may take minutes or hours to produce a result. Traditional casino games, meanwhile, can feel far re
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Top 500K sites
For iGB, the outlet · Measured Aug 1, 2026
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